Research On Network Marketing Strategy Of C Company Liu-Pao Tea Taobao Store

Tea culture in China has a long history.Tea was famous as a medicine in the early Shennong period.With the improvement of income level of residents and the wide spread of natural and healthy characteristics of tea,the consumer of tea has been soaring,and the sales of tea has been growing.It can be said that the future tea market has a broad prospect.As one of the six major black tea,Liu-pao Tea is famous all over the country for its unique "red,strong,old and mellow" features.E-commerce is one of the important business forms in tea marketing,which brings new opportunities to tea sales.However,with the constant change of consumer demand and the rapid development of new business in the electronics business,the network sales of tea has had a huge impact.The traditional marketing model can no longer meet the needs of online channel development of today’s Liu-pao Tea Enterprises,many Liu-pao Tea Enterprises have encountered transformation bottlenecks.The business status of the Liu-pao Tea Taobao Shop in Company C is an epitome of the similar enterprises in Liu-pao Tea.If you want to make a breakthrough,you need to improve the dilemma in its network marketing as soon as possible.This paper takes Liu-pao Tea Taobao Store of C Company as the research object,and points out the direction of the development of network marketing for it to seize opportunities and sustainable development under the new situation of electronics business.On the basis of introducing the marketing overview of Liu-pao Tea Taobao Store of C Company,this paper first analyses its existing problems and causes,then uses PEST model,Porter Five Forces model and SWOT analysis method to analyze its market environment.Finally,taking 4P theory as the main line,combining experience marketing and scene marketing theory,focusing on user experience and scene marketing,this paper analyses Liu-pao Tea Taobao Store of C Company from the perspectives of market positioning,product,price,promotion,promotion and scenario marketing.Suggestions on the optimization of network marketing strategy are put forward in the aspects of channels.In order to provide some reference and practical guidance for the same kind of online marketing of Liu-pao Tea Taobao Store.