Evaluation Of The Integration Level Of Agriculture And Tourism In Jingzhou City And Its Influencing Factors

The implementation of the rural revitalisation strategy is a key step in building a strong socialist modern state,while the integrated development of rural industries is a powerful grip to promote this strategy.In the context of the current comprehensive implementation of the rural revitalisation strategy,the integrated development of rural industries has become an important path to promote the sustainable development of the rural economy and enhance the comprehensive competitiveness of the countryside.As a key path for the integrated development of rural industries,agro-tourism integration can not only promote the transformation and upgrading of agriculture,but also promote the development of tourism and strengthen the interaction between the countryside and the city.At present,the integration of agriculture and tourism has become a fundamental initiative to deepen industrial integration in rural areas,and the integration of agriculture and tourism in different regions has also formed distinctive industrial models and development concepts.Jingzhou City is located in the hinterland of the beautiful and rich Jianghan Plain and has a deep historical and cultural heritage,and its agriculture and tourism industries have great potential for development.In recent years,Jingzhou City has attached great importance to the comprehensive and coordinated development of tourism and agriculture,with a focus on promoting the transformation and modernisation of the tourism industry,highlighting the big picture of all-area tourism and taking new steps towards the high-quality development of the tourism industry.Under the guidance of Jingzhou’s policy of implementing all-area tourism,an in-depth discussion of the current development status and future trends of agriculture and tourism in Jingzhou City seeks to provide new ideas for the integrated development of agriculture and tourism industries in Jingzhou City,in order to promote the linked development of agriculture and tourism in Jingzhou City and to facilitate the transformation and upgrading of the industrial structure of agriculture and tourism in Jingzhou City.Based on system theory,synergy theory,coupling and coordination theory and agricultural multifunctionality theory,this thesis adopts literature analysis,theoretical analysis and qualitative and quantitative analysis,and applies the coupling and coordination degree model and grey correlation analysis based on relevant statistical data of Jingzhou City from 2015 to 2019 to conduct a systematic study on the level of integration of agriculture and tourism industries in Jingzhou City and its influencing factors.The study shows that:(1)the overall coupling degree of agriculture and tourism in Jingzhou city showed a stable growth trend during 2015-2019,and was at a high level of coupling within five years.The coupling between the agricultural and tourism systems in Jingzhou is good,and the degree of interaction between the agricultural and tourism systems is strong.This in turn indicates the bright prospects for the integrated development of agriculture and tourism in Jingzhou,and the necessity of promoting better integration between agriculture and tourism;(2)the coupling coordination degree in Jingzhou was at the medium disorder stage in 2015 and reached the medium level coordination stage in 2019,which indicates that the coordinated development of agriculture and tourism in Jingzhou is steadily and synergistically improving,and there is still much room for improvement.The degree of benign coupling between the two systems of agriculture and tourism in Jingzhou still needs to be strengthened,and scientific planning is needed to further promote the development of agriculture and tourism in Jingzhou in the direction of coupling and coordination;(3)government policy is an important driving force for the integration of agriculture and tourism in Jingzhou,followed by infrastructure,again by market demand and finally by the level of agricultural technology.Based on the findings of the study,this thesis puts forward sixteen specific recommendations from four levels,including strengthening organisational safeguards,improving tourism infrastructure projects,broadening tourism marketing and enhancing professionalism,such as improving relevant policies,enhancing tourism access and leisure functions,improving tourism traffic service systems,smoothly connecting internal and external tourism traffic and strengthening the construction of talent teams,in order to provide Practical and feasible policy suggestions.