| The integration of agriculture and tourism is a new development model that effectively solves the problems of agriculture,rural areas,and farmers,with a strong and innovative pace of development.The countryside is beautiful,tourism is thriving,industries are thriving,and farmers are prosperous.The integration of agriculture and tourism not only benefits the transformation and development of rural areas,but also plays a crucial role in increasing farmers’ income and revitalizing the rural economy.It is also an important measure to achieve rural revitalization.In recent years,Meihua Village in Hengyang County has vigorously developed leisure agricultural tourism,cultivated a modern agricultural industrial economy,and achieved the transformation of farmers into merchants,rural areas into scenic areas,and agricultural products into tourism commodities.It has spared no effort to stimulate economic vitality,and has leapt from the past "three barriers" to become a well-known economic strong village far and near.Therefore,this article takes Meihua Village as the research object,and by analyzing the development level and influencing factors of agricultural tourism integration in Meihua Village,it can not only provide suggestions for the development of agricultural tourism integration in Meihua Village,but also provide reference significance for the development of agricultural tourism integration in other regions.This article first reviews agricultural development,rural tourism,agricultural tourism integration,industry correlation theory,industry integration theory,and coupling coordination theory.Then,it investigates the current development status of agricultural tourism integration in Meihua Village,analyzes the relevant characteristics of the tourist group in Meihua Village,and elaborates on the six development models and driving forces of agricultural tourism integration in Meihua Village.Secondly,based on statistical data from field research on the development of agriculture and tourism in Meihua Village over the past decade(2012-2021),the development level of agricultural tourism integration in Meihua Village was measured using a coupling coordination degree model.It was found that the agricultural tourism integration coordination degree in Meihua Village experienced moderate imbalance,near imbalance,barely coordination,initial coordination,intermediate coordination,and finally entered a development process of good coordination.However,the level of integrated development of agriculture and tourism in Meihua Village has not yet reached the stage of high-quality coordination,and the development level still needs to be improved.In order to further study the influencing factors of the development level of agricultural tourism integration in Meihua Village,an indicator system for the influencing factors of agricultural tourism integration development was constructed from four aspects:infrastructure,market promotion,policy promotion,and economic benefits.A multiple linear regression model was used to screen out the key influencing factors of agricultural tourism integration in Meihua Village.The analysis results indicate that transportation convenience,tourism income,number of entertainment projects,and tourist satisfaction have the greatest impact on the level of integrated development of agriculture and tourism.Based on the above analysis results,the following suggestions are proposed on how to further improve the development level of agricultural tourism integration in Meihua Village:firstly,to strengthen transportation facilities and build a bridge for agricultural tourism development;Secondly,introducing professional talents to drive the increase of farmers’ income;Once again,increase entertainment projects to attract tourists from all over the world;Finally,policy recommendations for optimizing the tourism environment and improving tourist satisfaction are proposed to promote the integration of agriculture and tourism in Meihua Village. |
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