Research On The Development Status And Countermeasures Of Navel Orange Industry Development In Zigui County Under The Background Of Internet

In 2022,the No.1 central document of the Central Committee of the Communist Party of China(CPC)regards “prospering agriculture through digital commerce”as an important aspect of promoting the development of agricultural industry,promoting e-commerce in rural areas,realizing “Internet plus modern agriculture”,and promoting the integrated development of primary,secondary and tertiary industries in rural areas.Zigui County is the famous “Hometown of Navel Orange in China”,and also the only industrial zone that supplies fresh orange and citrus in four seasons in China.There is great potential for the development of navel orange industry in Zigui County.Deepening the development of county specific industries is conducive to reducing local government financial expenditure,increasing tax revenue,and promoting the core competitiveness of agricultural industry;Helping to solve the problem of on-site employment of a large number of rural surplus labor,and improving the happiness index of people’s lives;It is conducive to revitalizing the relevant agricultural industry economy and promoting the structural reform of the agricultural supply side.This thesis studies the current situation,existing problems and countermeasures of navel orange industry in Zigui County under the Internet background through field investigation,literature research and case analysis.Starting from the development status of Zigui County’s navel orange industry,that is,with the development of science and technology and social progress,Zigui County’s industrial model has been upgraded from “basic agricultural model” to “industrial upgrading model” and finally to “urban-rural integration development model”.The development model has changed from traditional platform supply chain dumping to Internet direct selling.Zigui County’s navel orange industry has greatly increased the income of fruit farmers under the Internet background.Through field investigation and case analysis,the following problems were found in the development of navel orange industry in Zigui County: the planning of agricultural production activities was unreasonable,there was room for improvement in the development of Internet agricultural industry,the Internet related operation system was not perfect,government assistance and policies and regulations were not perfect,and the agricultural product market system was lack of standardization.Based on the problems existing in the development of the navel orange industry in Zigui County,combined with the enlightenment of excellent e-commerce cases,this thseis puts forward the following suggestions for the development of the navel orange industry in Zigui County: reasonably planning the production activities of the navel orange,accelerating the deep integration of the Internet model and the development of the navel orange industry,building and improving the relevant operating system of the navel orange industry,increasing government support for rural Internet development and standardizing the agricultural product market system.