Zigui Navel Orange Industry Development And Enlightenment Based On The SWOT Analysis Method

Zigui County is named "the hometown of Chinese navel orange",Zigui navel orange is "national geographical indication protection products".Zigui navel orange after years of accumulation and development,widely sold in the country,by the northern market consumers.Open the domestic and foreign markets,won the reputation,but Zigui navel orange is also facing a low standard of orchard construction,poor industrial infrastructure,scientific cultivation can not keep up with the operating system constraints,lack of industrial chain,the brand is not prominent and other issues,direct constraints The Zigui navel orange industry development and growth and increase farmers’ income.How to further enhance the core competitiveness of navel orange industry in Zigui under the current market economy conditions and steadily improve the income of farmers planting is a problem that has plagued the Zigui navel orange industry for many years and need to be solved.This article will combine the domestic and foreign citrus industry is the navel orange industry development present situation,uses the SWOT analysis method,analyzes Zigui navel orange industry superiority and the insufficiency,and Zigui navel orange industry geography position is similar,the industry similar Chongqing Three Gorges reservoir area and South Jiangxi region contrast,To increase the industrial infrastructure investment;to accelerate the application of new technologies;increase orchard transformation and upgrading;innovation management system;extend the industrial chain;broaden marketing channels.