| In recent years,people’s awareness of health and keeping in good health has been continuously enhanced,and the market for Chinese herbal medicine has gradually expanded,which has promoted the continuous and accelerated development of the Chinese herbal medicine industry.As the foundation and source of the TCM industry,the planting industry of Chinese herbal medicine plays an important role in promoting the development of agricultural and rural economy,and has important practical significance in realizing the goal of all-round rural revitalization.It has gradually become one of the industries with the most promising development prospects.In this paper,the planting industry of Chinese herbal medicine in Wanquan District was taken as the research object,and the development of Chinese herbal medicine planting in Wanquan District was analyzed by literature research,field questionnaire survey,SWOT analysis,grey relational analysis and other research methods,and the internal and external advantages,disadvantages,opportunities and challenges of the development of Chinese herbal medicine planting industry in Wanquan District were summarized.The key factors of the development of Chinese herbal medicine planting industry in Wanquan District were analyzed,so as to sum up the problems existing in the development of Chinese herbal medicine planting in Wanquan District,and put forward targeted development strategies and suggestions.The main conclusions reached are as follows:1.The planting status of Chinese herbal medicine in Wanquan District was clarified.The planting of Chinese herbal medicine in Wanquan District started relatively late,but the planting area of Chinese herbal medicine showed a trend of increasing year by year in recent years.The planting area of Chinese herbal medicine has increased rapidly from 46.2 hm~2in 2017 to 380.9 hm~2 in 2021.The total output value of Chinese herbal medicine also increased from 6.3 million in 2017 to 38.81 million in 2021,showing a fast growth.However,through the questionnaire statistical analysis of the main body of Chinese herbal medicine planting,there are some problems in every link of the process of Chinese herbal medicine planting,which need to be solved urgently.2.SWOT analysis was used to analyze the internal and external factors of Wanquan District from four aspects of advantages,disadvantages,opportunities and threats,and it was concluded that the planting industry of traditional Chinese herbal medicine in Wanquan District has the advantages of good location,suitable natural and geographical conditions,government attention and great industrial potential.However,there are disadvantages such as poor sales,small market role and insufficient support from science and technology.Externally,there are opportunities such as large market demand,policy and industry orientation,as well as challenges such as fierce market competition and difficult brand building.3.On the basis of summing up the relevant factors affecting the development of Chinese herbal medicine planting industry,Wanquan District was taken as the research object,and select twelve factors including total output value of Chinese herbal medicine planting,total output value of Chinese herbal medicine,planting area of Chinese herbal medicine,rural labor population,per capita income increase of farmers driven by Chinese herbal medicine,per capita disposable income of rural residents,proportion of agricultural output value,and effective irrigation area of Chinese herbal medicine planting,to quantitatively analyze the main factors affecting the development of Chinese herbal medicine planting industry in Wanquan District by using the method of grey relational degree analysis.The results showed that the intensity of factors affecting the development of Chinese herbal medicine planting industry in Wanquan region from large to small were:total output value of Chinese herbal medicine,sowing area of Chinese herbal medicine,total output of Chinese herbal medicine,effective irrigation area of Chinese herbal medicine,per capita disposable income of rural residents,per capita income increase of farmers driven by Chinese herbal medicine,proportion of agricultural output value,annual average sunshine hours,annual average precipitation,annual average temperature,average nutrient input,rural labor force population;4.According to the results of questionnaire statistics,SWOT analysis and grey correlation degree analysis,some problems existing in the planting industry of Chinese herbal medicinal in Wanquan District were summarized.It also puts forward some suggestions and countermeasures for the healthy development of the planting industry of Chinese herbal medicinal in Wanquan District:optimizing the layout,strengthening the development of industrial clusters,strengthening the support,constantly pushing forward the scientific and technological services,making efforts in many ways,gradually increasing the policy guarantee,standardizing the operation,promote standardized production;actively explore,constantly enhance competitive strength guide and support production and marketing docking. |
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