Research On Tourism Service Design Under The Background Of Rural Revitalization

Under the background of rural revitalization,rural tourism is a topic of gradual development.For urban people,it is an effective means of relaxation.As a big agricultural country,China has very rich agricultural resources for the development and application of tourism and can develop economic construction.The key to rural revitalization is industrial revitalization.Industry drives economic construction.Rural tourism can be regarded as an industrial form of some rural villages.Relying on local resources and environment,by attracting urban tourists to return to rural areas,it can promote the transfer of consumer groups and increase rural economic income.Therefore,rural tourism plays an important role in accelerating rural revitalization.Starting from the current situation of rural areas in China and the needs of the rural tourism market,protect the rural tourism eco-environment,and to make an important contribution to the overall revitalization of China's rural areasRural tourism is a series of activities that rely on resources and environment.In order to ensure the steady development of rural tourism quality and provide tourists with a good tourism experience,this topic uses the concept and thinking of service design Summarize the methods and basis that can satisfy the user experience of rural tourism.Service design has always been a research hotspot,covering all areas of application.Using the idea of service design,starting from the tourism supply side and demand side,analyzing the contact points of the three effective stages before,during,and after the service,seeking opportunities and innovations in rural tourism,and improving the experience of tourism services.In the first part of the thesis,a summary study of rural tourism and service design is conducted,and the current development trends are analyzed,and the research value of this thesis is discussed.The second part focuses on the analysis of rural tourism and service design and explores the application of service design concepts in rural tourism.The third part is the research on rural tourism users.Through investigation and analysis of the factors that affect the tourist service experience of tourists,it summarizes the four major groups and the needs of tourists.The fourth part puts forward rural tourism service system and service strategies for different groups of people based on the previous research.In the fifth part,the service system and service strategy are applied to the practice of Zhanqi Village,and the feasibility of the research conclusion is proved through the full investigation of Zhanqi Village.