Research On Marketing Strategy Optimization Of C Tea Company

In recent years,with the rapid development of China’s economy and the improvement of people’s living standards,the per capita disposable income has increased year by year,and the demand for tea has gradually increased.With the promotion of the national rural revitalization strategy,the development of network information technology,and the rapid development of the tea industry,the tea production is also increasing year by year.At the same time,the entry threshold of the tea industry is low,there are many small tea enterprises,and the competition in the tea industry market is fierce.For tea enterprises without core competitiveness,how to innovate marketing models has become the focus of attention for tea enterprises.This paper takes C Tea Company as an example,combining the development trend of tea industry and the actual situation of the enterprise,and carries out in-depth research.Firstly,it elaborates the background,significance,content,method,and technical route of the topic in detail,and introduces the domestic and foreign marketing theories,current situation of tea industry marketing,and online marketing of tea industry in detail;Then it summarizes the relevant marketing theories,and uses PEST analysis method and Porter’s Five Forces Model to analyze the macro and micro environment faced by C Tea Company in detail;Using SWOT analysis method,the strengths,weaknesses,opportunities,and challenges of C Tea Company were analyzed;Using market segmentation theory,4P theory,and questionnaire survey results,this paper analyzes the marketing situation of C Tea Company from the aspects of product,price,channel,and promotion,and further analyzes the existing problems in the marketing situation of C Tea Company.To address the above issues,optimize the marketing strategy of C Tea Company from market segmentation,target market selection,market positioning,products,prices,channels,promotions,and other aspects,and propose some practical marketing strategies for C Tea Company.The research conclusions of this article can be applied to the marketing activities of this enterprise,with a view to having a certain impact on improving the sales performance of C Tea Company.At the same time,it has a certain reference value for other small and medium-sized tea enterprises’ marketing strategy research.