Research On The Behavior Motivation And Financial Impact Of Enterprises Practicing The "Third Distribution"

The party’s 20 th annual report mentioned that the new era still needs to make solid progress in common prosperity.To promote common social prosperity and realize social equity and justice,it is not enough to rely only on the initial distribution and the second distribution,but also need to combine the third distribution of income.At present,China has clearly included the third distribution of charity into the distribution system,and the important position and role of the third distribution are further highlighted.While improving the market failure,it also alleviates the management pressure of the government,and effectively makes up for the shortage of the previous two distribution,which has become the only way to achieve common prosperity.In China,enterprises are an important subject of charitable donation,and charitable donation is the main way to practice the third distribution.Therefore,what is the motivation for enterprises to practice the third distribution through charitable donation and what financial impact will have are all questions worth exploring.However,the existing literature research on the third allocation is mostly based on theoretical analysis,policy implementation,mechanism construction and other aspects,and the case study on the subject of the third distribution practice is relatively weak.In order to discuss the relationship between the enterprise and the third distribution,the listed enterprise r company is the research object,selected the financial data of the company from 2012 to 2021,and analyzed the behavior of r company practicing the third distribution by case study method.First,the theory related to the third distribution is expounded to provide the necessary theoretical support for the later text.Later,the case of r Company was introduced,which was summarized from three aspects: the practice path,behavior characteristics and donation level of participating in the third distribution.Secondly,based on the perspective of donation,the motivation of enterprises to practice the third distribution is deeply analyzed,mainly including three aspects: brand value,social responsibility,and government-enterprise interaction.Finally,the financial impact of r company on practicing the third distribution is analyzed from the four dimensions of financial benefit,financing constraints,value co-creation and stock assets.Through research,it is found that enterprises practice the third distribution in accordance with their own reality,which not only contributes to the increase of social benefits,but also promotes the improvement of their own economic benefits.The improvement of economic benefits enables enterprises to have better financial supply capacity to continue to practice the third distribution,and realize a virtuous cycle of mutual promotion between government and enterprises.In this paper,r company is taken as the entry point to analyze the practice of the third distribution.On the one hand,it supplements the research content of the behavior motivation and financial influence of the enterprises’ practice of the third distribution.On the other hand,it is helpful to encourage more enterprises to participate in the action of practicing the third distribution,and provide more thinking and reference for enterprises to practice the third distribution behavior.