BHZY Company’s Competitive Strategy Research

The paper industry has become an important part of my country’s national economic development,and my country has become the world’s second largest consumer of paper products.In recent years,the international and domestic economic operations have faced a series of difficulties and challenges.The downward pressure is huge.The paper industry has increased its environmental protection and production restrictions,and the environmental protection policy has been further tightened.The industry has also evolved from the initial production capacity dispersion and extensive process production to intensive development.Competition among enterprises in the industry is becoming increasingly fierce.How domestic papermaking enterprises should respond to competition and continue to grow stronger in the competition has become a very meaningful research topic.Therefore,choosing the right competitive strategy is very important for paper industry companies.BHZY is the second largest white cardboard company in China.After more than 20 years of development,it currently has two domestic production bases in Zibo,Shandong and Yancheng,Jiangsu.Its products include white cardboard,corrugated cardboard,gypsum face paper and other categories.Paper products.Under the current international turmoil and economic downward pressure,how to effectively choose a competitive strategy suitable for the company has become a key issue that the company needs to solve.Firstly,it discusses the background of the topic and the summary of the competitive strategy theory.Through the analysis of the company’s development environment,including the industry environment and macro environment,the company uses PEST analysis,Porter’s five forces model and other tools to analyze the company and analyze the opportunities faced by the company,Threats,advantages and disadvantages.Then conduct feasibility analysis of the three competitive strategies through SWOT analysis,and conduct quantitative analysis through QSPM,and conclude that BHZY company should implement a differentiated strategy.Finally,the safeguard measures for the competitive strategy that enterprises can take,including adjusting and optimizing product structure,strengthening brand building,increasing investment in R&D and innovation,emission reduction and energy conservation,strengthening sales management,innovating service systems,innovating work management,improving work efficiency,etc..As a typical enterprise in the papermaking industry,BHZY’s exploration of future competitive strategies can provide reference for other companies in the same industry to choose practical competitive strategies.