The Research Into Development Strategy Of JDF Industrial Company

As the rapid development of our national economy, the furniture industry has been growing fast in the recent years. However, facing the ever-opening domestic market, Chinese furniture industry is experiencing a series of changes, which, in turn, have brought deep influence over the furniture industry. JDF Industrial Company is special in furniture retails. It is of vital significance for the strategic planning of a complete system for the company to maintain and strengthen its strengths in the ever-changing market environment, to avoid the threat from changes with policy environment between various industries, and finally to build up its own competitive edges and further expand its market position.This article has conducted a systematic study on its development strategy by making a sufficient use of the modern strategy management theory. PEST model is employed for a detailed analysis over the external environment of the industry. Comparison of competitiveness of competitors has been made with competitory factor matrix while value chain method is adopted for an in-depth analysis into the resources and capabilities of the said company. Comments are delivered in the meantime over the opportunities, threat, its strengths and weaknesses that the company is facing with by using analysis matrix of internal and external environments of the enterprise, SWOT analysis approach is used to find out the alternative strategic scheme for the company. The final method adopted is quantitative strategic planning matrix assessment, which has offered the company with its strategic orientation and recommendations on how to secure its strategic implementation as well.