Product Semantics - The Metaphor Used In The Research, In Product Design

The form of a product, as a media, can completely deliver the information and meaning of the product itself, which are not only of function, but also of emotion. Therefore, the study of Product Semantics turns out to be increasingly important, since contemporary designers, at first, always tries to use those emotional-loaded metaphorical elements to indicate abundant connotations of the product. Starting form the concept of metaphor, this thesis gives out a detailed analysis of the semantic levels of metaphorical designing, based on a thorough interpretation of its origin, and at the same time does a rational consideration of multi-dimensions and systematic theoretical explanation of the metaphorical designing technique. Under the attempt of employing into the study of product design the relative theories of Semantics, Mass-Communication, Linguistics, Aesthetics and Psychology, etc. the present thesis also tends to make a necessary demonstration and testification of the characteristics and methodology of metaphorical designing, so as to establish a basic theoretical framework of it, through the illustration of some excellent examples of product design both in China and at abroad.