Strategic Study For Pixian County Hospital Of Traditional Chinese Medical

As the reform of health care system goes deep in China, competitions become fiercer in the health care market and requirements to health care service vary increasingly such as higher quality service, better hospital environment, and simpler process for seeking treatment, all of which act as a test for the management of hospitals. Being an important carrier for developing the traditional Chinese medicine industry in Pixian County and its surroundings, Pixian Traditional Chinese Medicine Hospital faces many problems and difficulties in development. On the one hand, the hospital has to provide health care service for public welfare; on the other hand, it must be development-oriented and market-based. To public hospitals of county-level, this test is both a challenge and an opportunity.Facing the health care market that is gradually open and competitive, the traditional mode of health care service is completely changed, the existing police is taken advantage of, and the traditional Chinese medicine culture is made good use of, which turn out to be the theme of reform and development for traditional Chinese medicine hospitals of county-level. So every aspect of its managerial system must be resorted and strategic management theories are scientifically applied to make developing strategy suitable for Pixian Traditional Chinese Medicine Hospital.Based on the reality of Pixian Traditional Chinese Medicine Hospital, this thesis points out its external chances and threats as well as its internal advantages and disadvantages through comprehensive analysis towards its internal and external environment (PEST analysis and Porter’s Five Forces Model are applied respectively to analyze the macro-environment and the industrial environment of the hospital).Then SWOT matrix is adopted to make portfolio analysis on the 4 factors and draw 4 strategic plans for the hospital to choose, simultaneously, a developing strategy is made to guarantee its long-term advantage in competition and its development in the future.This thesis provides a development strategy plan to hospitals for reference through regarding Pixian Traditional Chinese Medicine Hospital as the researching target of strategic analysis, which offers ideas to the strategic development planning of county-level traditional Chinese medicine hospitals in China, bearing characteristics that are the same with Pixian...