Study On Development Strategy Of A Hospital

With the new health care reform approaching the bottleneck stage, government introduced a series of policies and measures in regards to the social medical and public hospital reform to encourage social capital to participate in the healthcare industry and medical system reform thus opening the medical market, removing policy barriers and providing policy support. As the medical market will open more, in order to meet opportunities and challenges, the competitions between hospitals becomes more intensive. Many public hospitals have pumped much social capital into system reform and established of shareholding. Confronting opportunities and challenges, the worthy of joint-stock hospital consideration is that how to reorientate and create an appropriate sustained development strategy.This research takes development strategy of hospital a for example through analyzing of internal and external factors, the hospital clear the strategy objective via on-site inspection, case studies on development experience home and aboard and employment of strategy analysis theory. Short-term goal:integrating available resources, developing specialized subject, optimizing services and enhancing internal management. Long-term goal:the hospital should establish in bases on realistic factors, adjust measure to local conditions, expand investment and emphasize the diversified and multiple of services. The sound development of health industry is based on short-term goal achieved, then progressively extend develop health preservation, rehabilitation therapy and direction about traditional Chinese medicine.In order to ensure the effective implementation of hospital strategy, combined with the actual situation of the hospital itself, hospital determines the characteristics and quality service as the core of the competitive strategy. Besides A hospital is established for the non-profit management system. It pays attention to the hospital’s commercial and social harmony and unity, to achieve the balance between justice and business. After establishing the talented persons and management as the core of the target, the implementation plan of hospital strategy should be focused on. Through the best marketing strategy and media’s publicity, the image of hospital brand should be shaped, and the performance evaluation method and pay system which adapts to developing strategies should be formulated. At the same time, the use of information technology is in order to improve the low efficiency of business processes, restructure the business links, reduce the cost of hospital approval and transfer, improve service awareness, fully mobilize the initiative of the staff, and promote the rapid development of hospital development goals. The implementation of the strategy can effectively cultivate the core competitiveness of A hospital, reinforce the foundation of the development of the hospital. Adopting the strategy of differentiation develops the health industry, improves the comprehensive strength of A hospital, and expand the development path.Shareholding hospital has its own complexity, it is essential to guarantee the public welfare as well as balance the interests of shareholders, seek benefit, cope with market competition and achieve own development. Therefore, managers must unflinchingly stick to strategy objectives to guide employees toward the goal and eventually realize leaping development. In the meantime, hopefully this article will provide some referential experiences for the hospital with similar situation.