Research On Market Development Strategy Of Gansu Lvkang Environmental Protection Technology Co.,LTD.

In recent years,our country has paid more and more attention to environmental protection.The environmental protection laws,regulations and policies have improved year by year and people’s consciousness of environmental protection has been improved.Because of perfection of China’s environmental protection policy year by year,environment assessment industry has got rapid development.At the same time,the environmental protection regulations also promote the healthy development of environment assessment agency.In our country,environment assessment agency’s technical level,the degree of specialization and scale is becoming more mature.Its responsibility is becoming more and more important,in company with opportunity and challenge.Gansu Lvkang Environmental Protection Technology Co.,LTD.is engaged in the environment impact assessment.With the increasingly market competition of environment impact assessment,lots of environment assessment agencies have flooded into the market,which has certain influence to the company’s business development.In this situation,how to make the market development strategy will determine the company’s fate.This paper begins with market development status quo of Gansu Lvkang Environmental Protection Technology Co.,LTD.,applying the theory of engineering consulting industry and market development and using management methods and tools such as PEST analysis,SWOT analysis,,and the WBS task decomposition method,and analyses the external environment the enterprise faced,market environment,competitors and market development strategy.Then this article discusses the problem of market development strategy and causes of the Gansu Lvkang Environmental Protection Technology co.,LTD.,and puts forward a series of suitable market development strategy and measures for Gansu Lvkang Environmental Protection Technology Co.,LTD.Drawing on a large number of research conclusion on the predecessors of engineering consulting industry market development and management,the paper is based on the service marketing theory of marketing and sales funnel theory chose from many market development theories,combined with the enterprise market development present situation,and finally extracted the four market development strategies and implementation plans for Gansu Lvkang Environmental Protection Technology Co.,LTD.I sincerely hope this research can improve the company’s present condition of the market development stagnation,and points to the market development direction to lift the development of the company to a new level.At the same time,I also hope that this article can provide a certain reference and reference value for other engineering consulting firm’s market development in this industry.