Based On Data Analysis, Mobile Phone Sports App Home Content Selection And Section Setting Research

With the mobile phone media,mobile intelligent terminals and wireless network,the popularity of 3G and 4G network performance,more and more people are to occupy the mobile Internet time,mobile Internet users scale is gradually increasing.As a new way of sports communication,more and more people use mobile phone APP to browse sports information,get sports news and watch sports competitions.In the domestic Internet and IT industry,one of the most authoritative mainstream business magazine,"Internet Week" in 2015 and 2016 sports APP rankings,Sina sports and LeEco sports for two consecutive years in the top four.The selection of Sina sports,Le Eco sports of the two comprehensive sports class mobile phone APP on user data,using content analysis and SPSS correlation analysis of the two APP in the website and content selection under different coverage rate and the changes of user activity data.Analysis in the selection of half of the data found that mobile phone sports APP home forum set effect on the APP user data is significant,in four aspects of the website,the title of the text the news section of the greatest impact on the mobile phone sports APP user data in text headline number,user activity also significantly increases.Will the coverage rate rose to a certain extent,but not significant;the degrees of influence of active video coverage and the number of forum users of APP,video section number,coverage and user activity increase,but not significant;the number of picture news section and other sections have no effect on the user data.Content selection has no significant impact on APP user data.In the three aspects of content selection,the number of football events,the number of news events and other news items have no influence on APP user data.