| In recent years,with the rise and development of e-commerce in all walks of life,e-commerce credit issues have become more and more prominent.In the field of coal e-commerce,there is currently a lack of a complete credit evaluation index system and credit evaluation model for coal e-commerce platform providers.If buyers do not understand the supplier’s credit,they will choose to deal with bad credit suppliers,not only Affecting the quality of transactions will also affect the reputation of the platform and reduce the operational efficiency of the platform.Therefore,it is necessary to construct a set of index system and evaluation model for the credit evaluation of coal e-commerce platform suppliers to maintain the order of the market transactions and the normal operation of the platform.This paper studies the issue of TWZ coal supplier platform credit evaluation.The paper first introduces the background,significance,purpose and content of this study.Through the literature review analysis of domestic and foreign research results,clear research methods and research framework,and then clear the connotation and characteristics of e-commerce credit and the business model of B2B e-commerce platform.Introduced the TWZ coal e-commerce platform overview and analyzed the causes of its suppliers’ credit problems,and explained the necessity of platform supplier credit evaluation.Based on the actual situation of the TWZ coal e-commerce platform,combined with static and dynamic factors,the AHP method was used to construct a platform supplier credit evaluation index system that combines dynamic and static indicators.Through the comparison of the existing e-commerce credit evaluation models,the TBZ coal e-commerce platform supplier credit evaluation model was finally constructed by using the percentage system scoring method and the analytic hierarchy process.Finally,the TWZ coal e-commerce platform supplier credit evaluation model was applied to the actual case,through field research,based on the indicators to collect the evaluation of the basic data,through the evaluation model to calculate the evaluation results,and a comparative analysis of the evaluation results.Explain its scientific rationality.Finally,the paper analyzes the mode of platform credit evaluation service and studies how the credit evaluation system is embedded into the platform. |