Research On The Packaging Design Latitude Of 31 Degrees Xinyang Maojian Tea

Xinyang Maojian is one of China's ten famous teas and has a long history of tea cultivation.Xinyang is located in the Dabie mountain area.Tea plays an important role in its economic development and gradually developed into a city card in Xinyang.However,during the development process,it has gradually exposed problems such as chaos in the tea market,weak brand awareness,severe homogenization of packaging,and poor design innovation,and some tea cooperatives do not have independent brands and packaging.Designing brand packaging for tea cooperatives will help improve brand image,promote sales,and increase the added value of the company.During the preliminary field survey,the tea plantation,the skillet of hand-fried tea on the soil stove,and the existing packaging materials were collected.The consumer groups of Xinyang Maojian tea were analyzed and the deficiency in the existing Xinyang Maojian tea packaging was discovered.Through the study of domestic and international tea packaging design cases,we have summed up the places worthy of learning and learning from,and accumulated experience for the follow-up tea packaging design.This project will create a brand image design and packaging design for Xinyang Maojian Tea,which is latitude 31 degrees north latitude.Using branding and serialized design concepts,visualize the intangible cultural heritage—the skill of Tucha handmade tea-making techniques,and apply it to the design of tea packaging to enhance the cultural connotation;refine the Xinyang regional and cultural elements and map them;In combination with the brand culture of 31 degrees north latitude,the tea packaging and decorating design with both the Xinyang regional cultural characteristics and the latitude of 31 degrees latitude is designed.Combining the current rapid rhythm of life,through the investigation and research of consumer groups,we designed a packaging structure for different groups of people and different drinking tea environments;innovated in the form of packaging,designed a more convenient packaging structure;selected suitable green Green packaging materials are produced.Through branding and packaging of Xinyang Maojian tea packaging at 31 degrees North latitude,brand image is established,and the intangible cultural heritage,Tuza handmade tea-making skill,is inherited to increase the added value of products and give consumers visual impact,thereby promoting sales and promotion.Corporate market competitiveness.