Research On The Supply Of Basic Public Cultural Service In Bayi District,Nyingchi City,Tibet

The basic public cultural service is an important part of the basic public service system,and its supply effect directly determines the effectiveness of the construction of public service system.Located on the Qinghai-Tibet Plateau,ecological environment in Tibet is formidable.The basic public cultural service supply self-sufficiency is poor,which restricted the diverse cultural needs of local residents.The contradiction between the supply and demand sequence and the imbalance between supply and demand are particularly prominent.This article takes the Public Goods and Supply Theory,the New Public Management Theory,and the New Public Service Theory as the knowledge background,and uses Bayi District of Nyingchi City in Tibet as an empirical research object.To discover the existing problems and weak links in the construction of basic public cultural service systems in Bayi District,it adopts the field survey methods,focusing on the basic public cultural service provision and residents’ satisfaction.Based on this,it proposes relevant strategies.First,on the basis of literature review,the relevant concepts of basic public cultural services are defined in this paper,and the connotation of basic public cultural service provision and its constituent factors are described.With the field research,it analyzes the status of basic public cultural service provision in Bayi District from three aspects of supplier,building contents and supply guarantee.Secondly,it builds a five-dimension satisfaction model of residents’ perceptions of overall opinion,customers’ expectation,customers’ perception,customers,loyalty,and customers’ complaint.Designing the questionnaires,conducting the field surveys,collecting the data using the statistical software SPSS20,this paper conducts descriptive statistical analysis and correlation analysis of the data obtained.The empirical results show that there is still some room for improvement in the construction of basic public cultural service provision and supply guarantee system in Bayi District.With the lowest perceived perception,the low sense of the public service identification,the residents are quite satisfactory with public culture service.In addition,with the change of profession,overall satisfaction is declining,and academic factors and income factors also have a significant impact on satisfaction.Specifically,in the current supply of basic public cultural services in Bayi District,there exists the dilemma in the single supplier,the insufficient supply content,the inadequate supply guarantees,and the disjointed supply and demand.The reasons for the above problems are not only the constraints of external factors such as the natural geographical environment and the level of economic development,but also the limitations of internal factors such as the government service concept,the cultural management system,and the urban-rural divide system.Finally,this paper proposes the strategy to optimize the supply of basic public cultural service in Bayi District from five aspects of changing government functions,innovating the supply model,improving the security system,improving the expression of needs,and paying attention to differential supply,thus providing some references to the cultural service system construction in Tibet and the entire ethnic minority region.