The Study Of Media Anthropology About The Third Month Fair Based On The Reports Of Dali Daily

The Third Month Fair has a long history and is passed down for thousands of years.As a traditional national festival of the Bai nationality,the Third Month Fair is not only the largest exchange market of goods in the south of ancient China,but also the annual gathering of Dali people.The Third Month Fair,containing the ethnic minority traditional culture,has been playing a role in inheriting the ethnic minority traditional culture and touch with friend between ethnic minorities and other ethnic groups.After many years of historical accumulation,the Third Month Fair has developed from the primal religious local kermis into a comprehensive national holiday integrating trade,culture,sports activities.In recent years,with the development of mass media,the Third Month Fair has been widely spread in the new era.As an important part of the Bai culture,the Third Month Fair has long been in the "memory" of newspapers.Nowadays,in order to expand the Third Month Fair and inherit excellent Bai culture,we need to take full advantage of the function of "historical memory" of mass media to sort out the change and development of the Third Month Fair in historical period,so as to get the ethnography about the Third Month Fair during this period and finally to enhance national cohesion and carry forward the excellent Bai culture.The first part is the background,significance,research method,related research review and the definition of related concepts about the Third Month Fair.There are four chapters in this paper.The first chapter made a comprehensive classification statistical quantity aim at the proportion and number of pages,report duration,the number and the content of reports before and after the curtain-up of the Third Month Fair based on the collected 43 years' Dali Daily newspapers(only 43 years of newspaper materials can be find due to objective reasons)report of the Third Month Fair,and reap the time domain curves which reflect status of the report about the Third Month Fair.The change of the Third Month Fair is divided into four stages according to the social development and the change node of the Third Month Fair itself through the changes in the data of various reports.The second chapter makes a comprehensive analysis and interpretation direct at the Third Month Fair report of Dali Daily from theme,colours,the breadth of coverage and the depth of coverage.The third chapter divide the research into four periods combines the Dali Daily reports of the Third Month Fair memorabilia and three historic turning point(By 1982,Dali Daily resumed publication.By 1991,the Third Month Fair came to be "Dali Bai autonomous district Third Month Fair minority festival" by the government.By 2008,the Third Month Fair came to be nonphysical cultural heritage of China and by the same years,Dali Daily start publishing E-newspaper).The first period(1960-1981),the second period(1982-1990),the third period(1991-2007),the fourth period(2008-present).The fourth chapter discusses the development and change of the Third Month Fair based on the examples of horse racing,medicine market,goods trade and cultural activities combining the interviews with the newspaper reporters of Dali Daily.In conclusion,this paper take the collected reports of the Third Month Fair from 1959 to 2017 in Dali Daily as the research object and try to research the Third Month Fair from the perspective of anthropology of media around the three historical turning points and the four periods.This research tries to comb the historical changes of the Third Month Fair and will provide references for the inheritance and protection of the traditional festivals of ethnic minorities.