The Discussion Of The Wedding Candies' Packaging Design

With the development of commodity economy,people's pursuit of material has long been from meeting the basic needs of life to the promotion of the spiritual realm.Modern wedding is gradually moving towards the individual,fashion and topicalization,but the candy packaging style of all in the same key is unable to adapt to the diverse needs of consumers,in order to solve this problem effectively,and to achieve the long-lasting of the wedding candies' packaging,this paper explores the new ideas of wedding candy packaging design from the aspects of era element,consumer cognitive psychology,packaging structure,material technology and so on,and tries to keep pace with the times on the basis of inheriting tradition.Taking the packaging design of "Speak sugared words"wedding candy brand as example in this paper,based on the concept of "green design",it lays emphasis on the regroup collection of structure,material and color,this paper put the humanistic care into them,make the traditional marriage culture impressive for people and foreshadowed the follow-up study of wedding candy packaging design.