Research On The Development Strategy Of Wenzhou Wuniu Morning Tea Cultural Tourism Resources

Under the background of economic globalisation,China’s economy and culture are continuously developing.The tourism industry has given rise to many new tourism products driven by the cultural industry.The diversified development of culture has also led to the diversification of tourism products.Tea culture,as an important element in our cultural history,not only reflects the wisdom of our working people,but is also a unique treasure of our country.Our tea culture has a profound cultural connotation and has had an indelible impact on the promotion and development of our culture over the course of thousands of years of our cultural history.In the process of tourism development,combining tea culture with tourism culture is an important direction to promote tourism development.Promoting tea culture and promoting the development of the cultural tourism industry will not only enable China’s tea culture to better reach the world,but also increase the variety of tourism products so that tourists can experience a distinctive tourism culture and thus have a good tourism experience.It is a new form of tourism that promotes the revitalisation of the local economy,meets the needs of consumers who are oriented towards "tea culture study and exchange visits and tourism and leisure",and develops local tea culture-specific businesses,routes and activities to drive the consumption of local catering,accommodation,shopping and sightseeing.Promoting the development of the tea culture tourism industry,in the late1980 s,with the implementation of the reform and opening-up policy,the tourism industry has developed rapidly with the support of the state and has made certain achievements.With the development of tourism,many administrative regulations were formulated to lay the foundation for the development of the tourism industry.In the Tourism Development Plan formulated by the Wenzhou Municipal Government,it is clearly stated that tourism industry managers should change their concept of development according to local characteristics,combine Wenzhou’s local culture with tourism culture,promote unique tourism products for tourists,and design tourism publicity in line with local characteristics to promote tourists’ awareness of Wenzhou,thus attracting tourists to Wenzhou.On the basis of this policy,the local government has launched numerous tourism projects.In the course of actual development,relevant surveys have found that travellers prefer projects with deep cultural connotations and strong experience.Based on the current development status of Wuniu Zaocha cultural tourism resources in Wenzhou City,this article investigates and analyzes the Wuniu Zaocha cultural tourism resource market in Wenzhou City.The preliminary analysis is conducted through questionnaire data to understand the satisfaction of tourists with tea culture tourism and discover the local area.For problems existing in the development of tourism resources,corresponding suggestions for improvement are put forward.Combining the results of the preliminary questionnaire survey and starting from the perspective of tourists,the SWOT analysis method is used to comprehensively analyze the most important factors influencing the economic development of Yongjia area by tea culture tourism resources.The basis for the development of tea culture tourism is the local tea resources and tea culture.By carrying out relevant tourism projects and promoting the integration of tea culture and tourism industry,more tourists can be attracted to participat e in the tourism projects.As one of the important production areas of green tea in Zhejiang,the Yongjia region is the birthplace of wu niu early tea in China.As the area has a good ecological environment,promoting the combination of the Wuniuzao tea culture and the tourism industry will not only enable the local economy to develop continuously,but also promote the employment of local residents and lead tea farmers out of poverty,thus promoting the sustainable development of the local economy.The tourism culture industry in Yongjia area has common characteristics with the tourism culture industry in other regions of our country,which can give certain reference and reference value.