Redesign Of City’s Visual Image From The Perspective Of City Culture

With the continuous development of society,the city presents itself in front of the public with a brand-new look.In the Fifth Plenary Session of the 15 th CPC Central Committee,it is proposed that the city image should be developed in five steps and five development concepts should be established.The city development should carry on the past and open up the future.The city culture should be integrated into the city life.The sum of the city life style and customs formed in the city,and the city culture should be integrated into the city life in the process of urbanization City culture is not only an important part of enhancing the competitiveness of a city,but also an internal factor for the government to shape its visual image.It not only leads the rapid development of urban construction,but also promotes the substantial growth of urban economy,which plays a vital role in improving the visual image of the city.As an important carrier of perception class in urban culture,urban visual image reflects the public aesthetic needs of humanized,emotional and experiential city.firstly,this paper explains the concept definition of urban culture and visual image,summarizes the relevant discussions based on the perspective of urban culture in China,discusses the types and characteristics of design,and reviews the current situation of visual image design from the perspective of urban culture in China by comparing domestic design cases Then it explains the importance of visual image redesign from the perspective of urban culture.Secondly,this paper discusses the methods of urban visual image redesign.By combing the basic principles of urban visual image design,it summarizes the core design elements of form,culture,environment and service,and studies the methods of urban visual image style remodeling.Finally,through the on-the-spot investigation of Wuhan xujiapeng sub district office,we find the existing visual image problems of Wuhan xujiapeng sub district office,and propose solutions to the problems.Combined with the regional culture,service characteristics and location environment factors of urban development strategic planning,we reposition and design the visual image of Wuhan xujiapeng sub district office Design practice to establish a more complete visual image of Wuhan xujiapeng sub district office,the design content mainly includes logo,standard word,standard color,application system,guide system and so on.On the one hand,from the perspective of urban culture,this paper puts forward the specific methods of visual design of urban visual image.On the other hand,through optimizing and improving the overall visual image of Wuhan xujiapeng sub district office,it highlights the regional culture of xujiapeng,enhances its characteristics,and reflects the functions and obligations of the community.Urban culture can also make Wuhan local citizens have a sense of belonging and emotional resonance.It is hoped that the systematic research can provide relevant strategies and valuable reference for the application of visual image design of xujiapeng sub district office in Wuhan.