| Internationalization of Traditional Chinese Medicine (TCM) means the traditional Chinese medicine can be accepted completely and accurately by international community and be used normatively under the law. The details of TCM internationalization includes that TCM can be completely accepted by international community and protected under the local law and come into the main medical systems, the system info and system of diagnosis and treat can be described by parameter and language of modern science and technology, and can be understood and admitted by international community at the same time.Our government and TCM academia have been paying more and more attention on the problems of TCM internationalization, and chew it over in recent years. This study was basis on Prof. Deng's theory about "To make TCM two-way integrate with the world market", summarized the Chinese traditional medicine formula granule's successful experience on the development, expansion and application, analyzed its influence on the TCM internationalization, and consulted large numbers of correlative literature. We strived to find out the sticking point of realizing TCM internationalization, quested for the strategies and definite steps of pushing the TCM internationalization, so we can provide reference for the government to establish the correlative policy of TCM internationalization.Pushing TCM internationalization course not only redounds to the realization of making the TCM culture integrate with the world countries culture, is also helpful for the collaborative development of world countries' health care industry. It is better for competitive power of our national medicine industry, and promotes the growth in the national economy.TCM has been legal medical method in many countries because of its unique clinic effect. Now the TCM organizations have been established in more than 120 countries and regions, there are more than one - third of the world's population that have used TCM to cure their disease, including acupuncture and massage. The universities in western developed countries just like American and Australia, etc. have offering TCM degree courses one after the other. In China, the quantity of TCM foreign students is the most of the foreign students in the natural science, and TCM international cooperation and technological exchange has been preponderant item in the communication with foreigncountries. However, there also have some obstacles in the course of TCM internationalization, the main problems include: the culture divergence and explanation of TCM theory, the standardization of TCM, the safety of TCM products, adopting unilateral or bidirectional policy in the course of TCM internationalization, and the problem of TCM international market rule of law and commerce wall.Aiming at these problems, our TCM researchers have been seeking for the solutions to them. For more than 10 years, we have engaged in the development, production and opening international market of the Chinese traditional medicine formula granule, and have been ceaselessly questing for the approach of realizing TCM internationalization. We resolved the application problems on using Chinese traditional medicine formula granule in international society, and provided valuable experience for TCM internationalization.The Chinese traditional medicine formula granules are made by advanced technology and methods, using the eligible decoction pieces of Chinese traditional medicine as raw material, after extraction, purification, concentration, desiccation and forming, then to be series of absolute Chinese traditional medicine products. As a new kind of decoction pieces, it can replace the traditional decoction pieces for prescription preparation. The Chinese traditional medicine formula granules have reserved the efficacy of traditional decoction pieces. Patients don't have to decoct, and prescription is easy to prepare and drink. The formula granules' quality is controllable, and their effect is fast. They accord with the modern consumption and life requirement, and is easy to be accepted by foreigner. Now the Chinese traditional medicine formula granules have been used in America, Europe, Southeast Asia, and many other countries and regions, earning large number of foreign exchange every year, and showing powerful international competitive advantage. Their main experiences include: establishing preparation technology, quality control standards and safety evaluation criterion that recognized by international society, providing convenient dosage form that recognized by international society, increasing the add-value of TCM products, saving Chinese traditional medicine recourses, and developing TCM with medicament.The establishment of quality standard has essential action on TCM modernization and internationalization. Presently, one of the main obstacles of TCM internationalization is the quality standard has not been recognized by international society. Because of the quality standard difference between Chinese traditional medicine and western medicine, Chinese traditional medicine can not enter international society as therapeutic drug. So it is important to resolve the quality-control problem for realizing TCM internationalization. In the study course of Chinese traditional medicine formula granules and their quality standards, we used internationally recognized technique, just like characteristic fingerprints, etc. to solve the problems about identification of Chinese traditional medicine and stability of products. On the other hand, we used modern technical terms to communicate effectively with international medical world, accelerated their understand and degree of belief to Chinese traditional medicine formula granules and increased their comprehension to thevalidity and security of Chinese traditional medicine.The academic communion and identity are important conditions for TCM internationalization course. Because of the successful development of Chinese traditional medicine formula granules and its quality standard accepted by international medical world, we can confidently show and introduce our production to American medical colleague, communicate equally with medical administrations in western developed countries. For example, EU Herbal Medicine Administration has discussed with us about cooperation in drafting out EU management criterion of herbal medicine.The successful experience of Chinese traditional medicine formula granules brought our meditation about TCM internationalization. We think seven strategies should be implemented in the course of TCM internationalization.(1) Strategy of Complete PromotionStrategy of complete promotion of TCM internationalization is determined by integration of TCM system. Traditional Chinese medicine is a whole medical system that developed gradually through thousands years of clinical practice. Traditional Chinese drug can be used exactly only when it is under the guidance of TCM system info. It is unilateral and inadvisable to detach Traditional Chinese medicine from Traditional Chinese drug or push a part of Traditional Chinese medicine in the world. That can hardly display its superiority and unique clinic effect.(2) Strategy of Innovation and DevelopmentTCM originates from ancient Chinese culture, and the differences from world culture always produce hindrance to its internationalization. So only when we constantly insist innovating and developing on the basis of succession, we can realize the aim of TCM internationalization. The main contents of innovation include: standout mode innovation of TCM theory, diagnosis and treat technologies innovation of TCM, innovation of Traditional Chinese drug products and preparation technologies, and evaluation methods innovation of TCM curative effect, etc..(3) Strategy of Break through the Key PointsTCM internationalization is a complicated systemic project, so we must give prominence to the key points under limited resource conditions. We can get twice the result with half the effort if we take some key points as basis and impulse it step by step.From the experience of exploring TCM world markets for years, we have realized that different countries and regions have different characteristics. And according to these different characteristics, we should take the countries and regions with stronger economic strength or extensive influence to circumjacent states as the key points, and pour more resource into the pioneering work in these states, impulse TCM internationalization stage by stage. On the other hand, we should take some kinds of diseases that can be remarkably cured by TCM as demonstration, choose some kinds of diseases as breakthrough point, just like nervous system disease, endocrine or immunization disorders, virus infectious "disease, degeneration of joint disease, geriatric disease, etc., and implement strategy of breakthrough the key points.(4) Strategy of StandardizationThe competition of future international market will be the competition of standard, and who possess the standard will be the leader. The system of TCM international trade standard is the basis of TCM legislation and standardized administration in the world. Now TCM can't be protected legally by international society because it lack of a trade standard which can be accepted and practiced widely by international society and can't be valued and supervised efficiently.Our country is the cradle land of TCM. The systems of TCM education, research, medical treatment and medicine production have been perfect, and the standards about these systems have been established primarily. Those are nice basis for establishing the system of international trade standard. We are duty bound to organize and lead how to establish the system of international TCM trade standard. It's the key point that we adjust ourselves conditions to suit the international society but not unilateral claim acceptance of international society.International TCM trade standard is a vast system, and the TCM standards about clinic effect evaluation, quality control of production and the criterion of the professionals are the basis of TCM standardization, which should be concentrated on, constituted and put in practice.(5) Strategy of Personnel TrainingPersonnel training are the key for TCM internationalization. We should put emphasis on training indigenous TCM personnel abroad, and establish correlative policy to encourage more foreign students to come our country learning TCM. We should strengthen the education on Chinese culture while we teach them TCM knowledge, so make them professionals who have knowledge of culture, education and medicine. It is an important component part that enhance establishment of the base for the clinic practice chiefly.(6) Strategy of Culture PopularizingTCM is a kind of medical system that based on the traditional humanities, social science and natural science. Chinese culture is the basis of learning the knowledge of TCM. So we should firstly strengthen popularizing Chinese culture. We could combine TCM culture with catering culture and tea culture. In TCM communication and cooperation with foreign countries, first of all, we should increase popularizing and penetrating TCM culture, and its means should be more extensive, including the traditional paper media, internet, movie and television etc.TCM is closely bound up with Chinese catering culture. It should be useful to combine TCM culture with catering culture and tea culture in the progress of TCM internationalization.(7) Strategy of Market DevelopmentOne of the important targets of TCM internationalization is to improve the occupancy rate of the TCM products in the international market. According to it, we must improve thetechnology content of the TCM products. So it's an important measure to increase the competition power of the TCM products in the international market that creating the platform for TCM innovation and increasing support to innovative variety of TCM products. In addition, it's an important guarantee for market development strategy that settle down some obstacles on the way of TCM products export by government, simplify the proving procedure for endangered herb, shorten the time for certificate, charge reasonably, submit application and give the certificate in one place, and reduce unnecessary courses.Conclusion: This study was based on the practice of the Chinese traditional medicine formula granule's research, popularize and application in international market, quested for the problems of TCM internationalization helpfully, and summarized efficient paths and strategies for TCM internationalization. It's significant to help government making industry macropolicies and promote the progress of TCM internationalization.
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