Research On The Internationalization Development Countermeasure Of Chinese Medicine Industry Under The Globalization Trend

The globalization is the unavoidable developing trend of the world modern economy. It isclosely connected with the strategic decision of different countries and the benefit of thecommon people, furthermore, its influence has been noticed by the international society.As avery important part of the national economy, the medical industry plays a crucial role in thehealth of the human beings & the life level of the residents. Chinese medical market hasbecome one of the fastest market in the world, and the medical economy has entered into ahighly developing period. The gross is increasing rapidly, the industry scale becomesenlarging. After the 20 years' rapid development, it has been forming a very complete medicalindustrial system and medical circulation net in China, and has become one of the biggestmedical countries and exporters of raw material. It begins to form a a specially diversifiedeconomic structure with stock economy as main line, national economy and foreigninvestment to support, with the private economy and collective economy. The scientific &technological improvement accelerates the continuous development of Chinese medicalindustry. The structure of enterprise's organization has been improved, the modem enterprisesystem is gradually developing. The concentrating trend of medical industry is strengthening.The exporting business keeps the rapid development. But comparing to the other developedcountries, Chinese medical industry still has lots of serious problems, such as: with largequantity of medicine styles, but small scale, less investment in the new medicines, weakstudying ability, unreasonable product structure, the industry is in the loss situation, withoutprofit; our occupying rate of international market is low, intellectual property right is notpleasant. As an important industry for the health of human beings, the medical industry has abroad developing future. By the way of SWOT, this paper is analyzing the developing trend ofChinese midicine participating to the globalization economy & the best choice of strategicscheme. This essay points out three methods:â‘ implementing the internationalizationoperationâ‘¡integrating all medical resources by the competitive cooperation model.â‘¢creating continuously, and exploring transnational research model.