The Image Of The People 's Liberation Army And Its Image Value

The PLA is an army with fine tradition and style. With eighty years of ups and downs, the People’s Liberation Army experienced wars and triumphs, created a glorious history of devotion, efforts, loyalty and tenacity and established a good military image.The army image, as a general public cognition and evaluation of the military, reflects a basic attitude of the public to the army in a certain period of time. At the same time the generation of the military image will be affected by many factors, such as historical context, ideology, cultural traditions.Good military image is fundamental for the PLA to win the whole-hearted support of the people, which is essential to its existence and its future development.The study of the army’s image and its value is of great practical significance to inherit, establish and improve the image of the army, which is worth devoting great manpower and material resources.The dissertation focused on the subject of the army image, paying great attention to the course of the image establishment, especially to the analysis of some incidents and cases as well as the negative results they may cause to the army. In addition, the dissertation analyzes destructive effects caused by the false sayings such as "military threat", "non-party affiliation of the military, nationalization of the military" uselessness of the army", which reflects the essence of the research both from theory and reality.The second chapter of the dissertation discusses the essence, characteristics, establishment and classification of the army’s image and defines the specific connotation of the military image, which makes the relatively abstract concept become real and natural, setting a solid theoretical foundation for follow-up study.The research on image value was based on theory of value philosophy. The third chapter put forward that the army’s image value is on the basis of the survival, development and improvement of the public. At the same time, the army’s image value has its unique pattern of implementation, which is different from ordinary value realization. The army image value is the real reflection of the core values of socialist system as well as the core values of army men.The fourth chapter discussed the formation, formation conditions and evaluation of the army’s image value the, puts forward the basic conditions for generalizing the army’s image value:profound connotation, its distinct self-image and empathy from the public. The evaluation of the military image value is stemmed from the analysis and discussion of the choice of evaluation form and the establishment evaluation principle.Chapter V revealed the historical evolution of the army’s image and its value. It is based on the detailed historical data. Our army is an army with a fine tradition and history. During the war period, the army, being capable of fighting, overcame many hardships, with a fine style and strict discipline, which helped to obtain the widespread support from the people, not only solving the problem of survival and development of the army, but also accelerating the whole process of the war, which laid a solid foundation to seize power, create a new China. In times of peace, our army is still passing on carrying forward the fine tradition, with fresh vigor and vitality, which can lead to the maintenance of social stability, the promotion of unity, and the change of style and therefore produce extensive and profound influence.Chapter VI discussed the image position, affecting factors and corresponding crisis, and proposed the basic standards of "peacekeeper", "moral pacesetter", "mental model", and discussed the traditional image of "an army of victory, mighty and civilization".Meanwhile, politics, culture, media and other possible factors as well as different cognitive subject will have certain influence on military image. The occurring crisis and its answer will differ, while the overall countermeasures and principles are the same.In the last chapter, as an important content of the dissertation, put forward the basic objectives and tasks of the construction of army image value. And from four aspects, the chapter discussed it is necessary to strengthen the self-construction of the army image as the basic point, actively participating in the "agenda setting", taking the initiative to create a "Pseudo Environment", making efforts to change the "stereotype" in order to set a more positive image.In short,The dissertation has theoretical support, and is deeply rooted in the history and the reality. The analysis of the main body of military image, the influencing factors, the military image value, and the positioning of military image its possible risks were carried out from four different angles, and proposed the policies and measures for the army image value construction, which is of innovation and the significance of practical guidance.