A Study On The Publicity Strategy Of The Communist Party Of China

Since its establishment, the Communist Party of China has attached great importance to foreign publicity. After the founding of the PRC, Chinese Communist Party became the ruling party, began to layout publicity on the national level. Entering into the new century, the Party Central Committee has attached great importance to the promotion of foreign publicity to the height of the national strategy. With the enhancement of the strength of China, the international community began to question whether China will rise peacefully, even some countries has begun to prevention and containment of China, performance in the international public opinion of "China Threat Theory" argument. How to solve this problem has become the biggest challenge of China’s foreign publicity. The publicity of the CPC through decades of history, established basic framework and business system, has accumulated rich experience after experiencing the significant events of the ordeal. But, in response to the negative public opinion is somewhat passive, the capability and effectiveness of foreign publicity in China has not yet reached the strategic task of highly competent. The main problem is lack of "strategic":a lot of resources and means, but scattered, fragmented, not effective integration and forming a joint force. Therefore, this article mainly carries on the analysis and the research to the Chinese foreign publicity from the strategic stratification plane, in order to further perfect the foreign publicity theory and the enhancement effect of foreign publicity practice.Combined with characteristics of strategy and publicity, this article has constructed the overall, long-term, integration and balanced of the basic characteristics of the Communist Party of China foreign publicity strategy framework. Taking this framework as basis, this article studies the nonconformity of history and reality of Chinese foreign publicity that meet or does not conform to the strategic points, and analyzes communities and challenges of external publicity of China facing the situation inside and outside in the future period of time, thus puts forward recommendations in the future strategic arrangements.After analysis and research, this article constructs the Communist Party of China’s foreign publicity strategy framework as follows. The fundamental determinants of target of the Chinese Communist Party’s external publicity strategy is national interests. National strategic goals and priorities determine the order of priority to the interests of the state. The specific objectives and tasks of the party publicity strategy is to under the guidance of the overall goal of the combination of strategic environment and strategic resources and competitors situation to develop. Publicity strategy on the object in the international community, is according to China’s diplomatic strategy in the overall layout of the delineation of the party’s publicity strategy on the general layout, in order to standard determine national and regional publicity strategy; in a country or a region, the determined according to the characteristics of different audience specific strategies to achieve sub public communication. Publicity strategy of discourse is the core competence, discourse type is determined by the focus of the national strategy, expression way to foreign financing, flexible and effective. Through the above three aspects of strategic planning, in the strategic implementation stage:through a mechanism of strategic characteristics of effective integration and allocation of strategic resources, the use of information communication and relationships establish outreach activities for the implementation of the two major ways.Using the foreign publicity history of the strategic framework of the Communist Party of China will find, the publicity of the CPC because of the great achievements, the fundamental reason lies in the fact that foreign publicity always accurate positioning, in the country’s overall strategic planning and implementation of. Of course, there are also some does not comply with the requirements of the strategy, such as institutions scattered, fragmented, no force. In summary party publicity history based on lessons learned, and draw lessons from abroad to carry out publicity beneficial practices, puts forward the countermeasures and suggestions on future party’s external publicity strategy -- the establishment of the target system, determine the core discourse, reasonable arrangements for the layout, developing strategic resources, strategic capability, improve strategic mechanism, create a good international environment of public opinion for the peaceful development of the country, to promote the implementation of the national strategic interests.Based on the historical literature review, comparative analysis and other methods, the biggest innovation lies in the construction of the strategic framework for China’s foreign publicity and guidance in the organization and activities of external publicity of the Communist Party of China provides a possible direction.