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Zibo Traction Motor Group Co., Ltd. To Develop Strategic Research

Posted on:2003-12-27Degree:MasterType:Thesis
Country:ChinaCandidate:Y ZhangFull Text:PDF
GTID:2206360122460784Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Zibo Electrical Traction Machine Co. , Ltd. Group is a large state-owned Enterprise, a professional manufacturer of traction force equipment and large size, medium size electrical machinery. During the recent years, the environments both inside and outside the group have been changing greatly, in order to adapt itself to the sharp market competition, especially to meet the higher requirements on the electrical machinery enterprises of our country by WTO, To enhance the core competitive power, the group' s development strategy is optimized and adapted on the basis of scientific research and analysis.First, according to the historical mission of the company, the author reshapes the management concept. Second , the strategic goals are set on the basis of scientific analysis of the inside and outside environments . Third, in the light of specialty of the market competition of the electrical machinery industry, the author designs such competitive strategies as human resources, products, technology innovation, marketing, product quality , organization innovation and management of variety. Finally, the author puts forward the methods for implementing and controlling the group' s strategy.
Keywords/Search Tags:Development strategy, Economic environment analysis, strategic goal, strategic implementation
PDF Full Text Request
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