Research On The Evolution Mechanism And Development Strategy Of Network Information Ecological Chain

There exist complicated relationships in the network society. From the perspective of chain, these complicated relationships in the network society are a wide variety of information chain. In ecology, these chains are ecological chains of the network. The network information ecological chain refers to the chained dependency relationship formed through the information flow among main bodies of the network information system. It is a generalization and an abstraction to the relations among main bodies of the network information which exist widely in the network society. Study of the network information ecological chains is the study of network information main body and the relations among main bodies in the network environment from the perspective of ecology, which can not only grasp the complicated chained relationship among the network information main bodies as a whole systematically, but also make people further understand network society and predict the development and future of network society, so that the members of the network society can use the Internet more reasonably, ensuring the balance of the network stability and sustainable development. Therefore, it is very necessary to do research on the realistic and frontier projectThe study to the evolution mechanism and development strategy of network information ecological chain is one of the important contents to the study of applied network information ecological chain theory. This paper defined the basic connotation of network information ecological chain and its evolution through the analysis and synthesis of the relative theories on the food chain, ecological chain, information ecological chain, industry chain and value chain at home and abroad. On this basis, this paper further explored the evolution mechanism of network information ecological chain, including the evolution power and condition, process and mode. It also explored development strategies of different stages of network information ecological chain. Through the study, we strive to build a relatively complete network information ecological chain evolution theory, to enrich network information ecology theory, to expand the content for the study of the related disciplines, and to provide theoretical guidance to optimize the management and benign development of network society, as well as to the main body of the network information and network information ecological chain.The main contents of this paper are as follows:Chapter1introduced the selected topic background to the paper, research significance, research status at home and abroad, research goal, research content, innovation, research methods and technical route.Chapter2discussed the basic theory of network information ecological chain evolution. The research of network information ecological chain evolution theory is based on the fine and clear definition to the connotation of network information ecological chain and of the evolution to network information ecological chain. Referring to the basic concept of biological chain, ecological chain, information ecological chain and evolution of things, the basic theory of network information ecological chain’s concept, characteristics, inscape, structure and types are established, as well as the construction of the concept, characteristics and signs to the evolution of network information ecological chain.Chapter3discussed the power and conditions for the evolution of network information ecological chain. The evolution of network information ecological chain is affected by many factors. These factors play different roles, some of which provide power for the evolution, and some of which provide support for the evolution. This chapter analyzed in details the power and condition factors to the evolution of network information ecological chain, and discussed the composition and function of these factors.Chapter4discussed the process and modes of the evolution to network information ecological chain. The evolution of network information ecological chain has not only the characteristics of stage, but also has certain regularity. This chapter explored and analyzed the process of network information ecological chain evolution by dividing the whole process into different stages. Also this chapter studied types of evolution of network information ecological chain from different points of view, and summarized the main mode of the network information ecological evolution based on the basic types.Chapter5,6,7discussed the development strategy of different stages of the network information ecological chain. As each stage has different evolution characteristics, there are differences in the development strategy when network information ecological chain evolution is at different stages. Combined with the analysis of the evolution of the network information ecological chain in chapter2,3,4, these chapters explored what strategy of development should be taken in different stages, including strategy of reproduction stage, integration stage and mature stage.Chapter8made an empirical analysis of Alibaba B2B e-commerce information ecological chain. With Alibaba as the core node and the network information ecological chain is composed of a B2B model of e-commerce information ecological chain. Taking it as the object of study, this chapter probed into the basic status and the evolution of B2B in Alibaba e-commerce information ecological chain. According to the basic status and evolution, we summed up the evolution strategy taken by Alibaba B2B e-commerce, analyzed the defects of the strategy, and put forward the future development strategy that Aalibaba B2B e-commerce information ecological chain should take, so that the theories in this paper can be demonstrated.Chapter9summarized the research content of the paper, pointing out shortcomings in the course of the thesis research, and putting forward the subsequent problems and direction of the further study.