A Study Of The Exploitation Of Implicit Entrepreneurial Opportunities Under Uncertainties

China’s entrepreneurial activity has already reached a certain scale after30years of reform and opening-up. With the push of science and technology, there have been revolutionary changes of business models due to the development of the internet and IT tools, which have caused entrepreneurial opportunities become more attractive to people’s attention. So the questions comes as’How to develop opportunities?’and ’What kind of entrepreneurial opportunities to develop?’It remains hot and controversy of opportunity research largely because of the inappropriate measure of its heterogeneous attributes. Against such background, two questions are proposed in this paper as:Are there any new elements imported in entrepreneurial opportunities with the development of times? And how have they been developed to meet the match of individual and opportunity? Borrowing from the fruit of knowledge management research, the paper puts forward the implicit attributes of entrepreneurial opportunities, and clarifies its mechanism with individual/opportunity nexus in the whole entrepreneurial process.The paper first makes a thorough literature review about the definition, origin and exploitation of entrepreneurial opportunities, especially on the relationship among entrepreneurs’decision logic, prior experience and the entrepreneurial opportunities. After an empirical research of63-sample pretest and158-sample formal test, several conclusions are drawn as follows,(1) Entrepreneurial opportunity manifest itself in a more implicit way, which are connected with the metal models and cognitive thinking of entrepreneurs, and are demonstrated in the entrepreneurial process under uncertainties;(2)The causation logic of entrepreneurs is negatively related with implicit opportunities, while the effectuation logic is partly positively related with them, among which experiment and strategic alliance show significant effect;③The diversity of experience of entrepreneurs has largely a positive moderating effect on the relationship between effectuation logic and entrepreneurial opportunities, while the relevance of industry experience has a negative moderating effect on the relationship between entrepreneurial opportunities and the effectuation logic of flexibility, affordable loss and strategic alliance.