Study On Different Stakeholders' Transition Behaviors And Supervisory System In Food Quality And Safety Traceable Information

With the improvement of life level, people pay more and more attention on food safety.Although the food quality and safety traceable system has many years development in thedeveloped countries, the traceability function of food quality and safety traceable system failsto effectively work. Chinese food quality and safety traceable system is in the starting stage,and the effective supervision of food quality and safety traceable information should bestrengthened. The effectiveness of food quality and safety traceable information supervisionand stakeholder behavior are closely related. Therefore, to analyze the behavior ofcertification stakeholders, to explore an key part of the food quality and safety traceableinformation supervision, to learn from the successful experience of setting up supervisionsystem of food quality and safety traceable information in developed countries, and to putforward feasible and effective policy recommendations to improve the supervision system offood quality and safety traceable information which could promote the transmission efficiencyof food traceable information and enhance the capabilities of rapid traceable, are the keyissues to be studied and resolved. The research of above issues in this paper also hasimportant theoretical and practical significance.This article is mainly based on information economics theory, supply chain managementtheory, behavioristics theory and public choice theory, and has a systematic theoretical andempirical research of the stakeholders' behavior which closely linked to traceable informationsupervision, in order to find the key factors which limit traceable function play effectively.Then, in order to learn from the successful experience of setting up supervision system offood quality and safety traceable information in developed countries, this paper arrangessupervision systems of food quality and safety traceable of developed countries. Finally,policy recommendations to improve Chinese food quality and safety traceable supervisorysystem are putted forward in this paper. There are nine chapters in this paper.Chapter1: Introduction. Firstly, this paper introduces the research background, and putsforward the research significance. Then, research status at home and abroad are reviewed andevaluated. Then, the goal of this paper is putted forward and the related concepts are defined.Finally, the author introduces the research contents, the research methods, the technical routeand the innovation of the study.Chapter2: Theoretical foundation and logical framework of this research. Informationeconomics theory, supply chain management theory, behavioristics theory and public choicetheory are combed, and a theoretical analysis and exploretion which combined withsupervision of traceable information is made, in order to construct theoretical basis andlogical framework for the whole paper's analysis and research.Chapter3: Current situation and evaluation of Supervision system of food quality andsafety traceable information in China. In order to provide practical basis for furthermoreresearches, current situation of domestic traceable information supervision is summarized andevaluated.Chapter4: Behavioral analysis of farmers in food traceable information transfer.According to the theory of planned behavior, this paper constructs Logit model of the farmers'traceable information transfer behavior in the situation of unknown risk and identification risk,and study factors which influence farmers' traceable information transfer behavior. Thisresearch discovers: the impact of major food quality and safety incident helps farmers to drawlessons, and improve the farmers' enthusiasm of passing traceable information; disease notonly seriously affects the development of aquaculture, but also affects farmers' effective delivery of passing traceable information; whether food quality and safety supervisiondepartments regards farmers' vital interests as the main mission objectives is an importantfactor to affect farmers' enthusiasm of passing traceable information.Chapter5: Behavioral analysis of core enterprises in food traceable information transfer.In order to investigate enterprises' traceable information transfer and supervision behavior,this paper analyzes game behavior between transverse enterprises, enterprises anddownstream enterprise, between enterprises and the government and between enterprises andconsumers based on the Nash equilibrium, the Harsanyi game and signal transduction model.This study found that, between the horizontal enterprises, whether food companies to providehigh-quality traceable information products or not is mainly affected by the consumers'recognition of the high-quality traceable information products and the size of the recall of lossrisk brought by traceable information. Between the longitudinal subject, and main influencefactors of upstream and downstream strategy choice subject are reputation, market gains,speculative gains, regulatory costs and penalties. Between enterprises and consumers, whetherconsumers buy traceable food or not are the game result of two sides' pursuit of maximizingtheir own interests.Chapter6: Behavior analysis of supermarkets in food traceable information transfer.According to the theory of planned behavior, this paper constructs the Logit model ofsupermarket traceable information transfer behavior, which include supermarkets' behaviorand willingness of traceable food management and the willingness to equip with a traceableinformation code reader. This research found the profit of traceable food managementimproves the enthusiasm of supermarkets participate in traceable system, the scale ofoperation is good to improve active participation of supermarket food traceable system, city'seconomic development level influences active participation of supermarket food traceablesystem positively, and government's short-term compulsory institution to push food traceablesystem is difficult to play a role on the sustainable development of food traceable system.Chapter7: Behavior analysis of consumers in food traceable information transfer. Firstly,building traceable food purchase behavior theory model to conclude that trust of traceableinformation affects consumers' traceable food purchases enthusiasm. Then, this paper builds aLogit model to verify that conclusion.Chapter8: Supervision system of food quality and safety traceability information inforeign countries and experience reference. This paper combs the full-blown food quality andsafety traceable information supervisory system in developed countries (such as the EuropeanUnion, the United States), and summarizes the enlightenment from developed countries' foodquality and safety traceable information supervisory system.Chapter9: Main conclusions and policy recommendations. Main points and conclusionare summarized, and policy recommendations to improve Chinese food quality and safetytraceable information supervisory system are putted forward.