County Cultural Industry Development Strategy

County's cultural industry is based on the county economy and committed to building amodern countryside civilization and serving the masses. With the development of the industry,local economy will be improved and people's life will be enriched. And it is of great strategicimportance for the scientific development road of production, affluence and ecology. Startingwith an analysis of the relationship between China's county cultural industry and its developmentstrategy, this article attempts to conduct a research on the status and development tendency ofthe county's cultural industry, including its targets, priorities, content, and development modes,and thus tries to work out feasible measures.The research will start from an analysis of the connotations, classifications and features ofChina's county cultural industry, and conduct a study of the relationship between developmentstrategies and county's cultural industry on the basis of the comparison of Chinese and foreigncultural industries in terms of the development modes, approaches and structure. Several basicdevelopment patterns will be focused on, which include new cultural park pattern, culture centerpattern, city package pattern, cultural celebrities' pattern, regional integration pattern, art centerpattern, and cultural industry group pattern. To study the development strategy and the culturalindustry, we must clarify the relationship between cultural industries and cultural undertakings,public culture with Chinese characteristics and particularity of cultural industry, and find out theproblems with China's county cultural development, such as the relative shortage of culturaltalents and capitals, lack of clear understanding of the conversion from cultural resources tocultural capitals, and accordingly put forward with the initial ideas on China's cultural industrydevelopment strategy.County's cultural industry has just started in China but with a good momentum ofdevelopment. It has been going through a stable development from opening period,transformation acceleration, deep integration, and way to the two-way development of cultureand economy. It proves that a healthy industry environment, sound culture market operationmechanism, constant learning and innovations, cultivation of the county's cultural industry withstriking characteristics, and development of cultural products are essential. But there also existmany obstacles, including those in concepts, structure and environment. To remove the obstacles,we must make a point of the role of cultural industry policies, increase supports, conduct theinstitutional innovations and absorb the experiences of other countries and areas.Certain guidelines should be set in establishing the development strategy of county's culturalindustry. Such principles as sustainable development, moderate development, comparativeadvantages and scale economy should be taken into account. In the meantime, China's specific national conditions and eco-social structure should be considered and economy laws be abidedby. In accordance with the principles, we should make an overall plan, create a healthy culturalenvironment, and make efforts to build county's cultural industry brands. Medium-sized cultureenterprises with striking characteristics should be given strong support, and traditionalenterprises be upgraded and transformed. Any advantages should be made the best use of toimplement the county's cultural industry strategy.The objective of development strategy of China's county cultural industry covers thefollowing, i.e., bringing the political functions of cultural industry and its social benefits into fullplay, establishing impeccable subjects of culture market and market system, assuring the securityof culture, enlarging the exports of cultural products and service, etc,. And the focuses ofdevelopment strategy of China's county cultural industry encompass such contents as fosteringkey characteristic cultural industries of the county, reinforcing its distinctive elements, selectingspecialty industry of the county's cultural industry, and so forth. As for the measures ofdevelopment strategy of China's county cultural industry, the option is to cultivate featuredbackbone culture enterprises, accelerating the construction of cultural industry quarters and basesso as to push forward the development of the county's cultural industry. The development ofcounty's cultural industry lies in expanding the featured cultural consumption and tailoring thenewly emerging cultural situations.The development strategy of China's county's cultural industry, on the one hand, shouldlearn from abroad and Taiwan as well. On the other hand, it requires solid theoretical basis so asto analyze how to create cultural industry brands. The strategic patterns of China's countycultural industry include value chain model, industry chain model and industrial cluster model.The current dissertation centers around the elaboration of industrial cluster pattern, pointing outits crucial significance on upgrading the regional competitiveness. And we should also pay closeattention to this pattern's influence upon the development of county's cultural industry.The strategic measures of China's county cultural industry development must elevate thecore competitiveness, update nowadays cultural industry structure, and speed up itsmarket-oriented operation and international manipulation. Correspondingly, a series ofguaranteeing work for the development of county's cultural industry are demanded, such assystems, mechanisms, institutions, law, policies, funds, talents, and so forth.