"violet" (1925-1930) "fashion Narrative"

This thesis extends from the core word Narrating in Vogue.In foreword, the author addresses the concept, cause of formation and character ofvogue, explains its relationships with modern society and also coins the new culturalphenomena Narrating in Vogue.The author believes that, Narrating in Vogue, a representative urban cultural style,first appeared in Shanghai in the second vicenary of last century. Through fashionmagazines and public medias, this cultural style quickly occupied the mainstream,affected the philosophy and judgment of the mass, played a sub-ideology role insocial construction as a living politics.Violet-Narrating, which stands for the Narrating style in Violet, is right a literarynarrating type of narrating in vogue. It is different from all the cultural methods wehave known, including the New Culture movement, traditional or popular literatures.Violet-Narratin may have some kind of similarities with traditional popular worksboth on narrating methods and content since they are from the same author group andof like aesthetic spirit. While works from Yuanyang-Hudie writers were the rage atthat time, Violet-Narrating was a retroaction. However, the mass demand broughtViolet-Narratin into being on the merit of its close connection with modern societyand commerce circumstance.Referring to western modernity theories, starting from time and space meaning ofphilosophy, the author objectively discusses the meaning of modernity ofViolet-narrating in Vogue, points out the modernity of Violet was only therepresentation of localization of Shanghai during those days and was totally differentfrom those in western culture. The author believes that, in 1920~30', the ascendingperiod of Shanghai modernization, vogue could not be isolated from modernity. Themodernity colonial culture can only be rooted by means of inosculation with localizedculture as the western colonial modernity at those days of Shanghai wasconsequentially born with rift. The author further discusses the positive effect thelocalization modernity of the rift had on Violet-Narrating, which can be summed intotwo respects: glamorous multi content and sub-ideology role.In further research on the content of Violet-Narrating, the author illustrates therelationship between vogue and literature, especially commercial literature.According to the rule of marketing society, only those cultural products meeting withpopular needs can bring profits to its producer. Articles in Violet were literary worksand fashionable cultural products as well since Violet journal should survive incompetition. No matter being an ideology under the state control, or a sub-culturalfolklore, Violet-Narrating disassembled the essence of literature and evolved into afashion consumable. Furthermore, the author also demonstrates the positive effects ofViolet. By narrating in vogue, following the rules of fashion and economy, combining iii摘要artistic taste with profit, Violet embodied and enlarged the room of literary creating inShanghai. Citing some successful works in Violet, the author also illustrates us thesound interacts between Narrating in Vogue and the literary creation. Narrating inVogue provided a relative freedom for writers, in which they can slip the leash fromtopics such as state ideology and can exert the most charm of literature.The edificatory part of this thesis lies in the research on the relationship betweensub-ideological effect of Narrating in Vogue and the modernization of society. Theauthor believes that, as a cultural product of economic society, Violet had two features:firstly, journals had wider effect than ordinary commodities; secondly, the letters injournals should follow the current ideology and moral standards. In Violet, readerscan find these two features in different advertisements, columns and literary worksbased on daily lives. Through the sub-ideological effect,...