Symbolic World Of "super-real"

Baudrillard browses the domain to be widespread in his life. His thoughts is rich and profound, complex and multidimensional, in which, the phenomenon of contemporary consumer and media culture is his focus, the cultural theory of hyperreality is at the very core of his thought. This text will investigate his cultural theory of hyperreality deeply at the base of researching Baudrillard's thoughts, and provide reference for our thinking the mass media in contemporary.This text considers, Baudrillard's thought can be divided into two periods by the boundary of his postmodern turn. The first period, he analysis and criticizes consumer culture mainly; The second period, he thinks philosophically media culture. Baudrillard's theory of hyperreality not just overthrew modern metaphysics and manufacture society, but also unlocked a cultural sight of postmodern society, hired certain essential aspect of current society. Baudrillard's radical criticism about the consumer and media cultural, expressed a humanist scholars caring about and worrying about the fate of mankind deeply. Because of indulging in his sign world of hyperreality overly, Baudrillard exaggerated postmodern tendency of current society , didn't put forward a strategy of resolving reality problem for the humanity faces technical difficult position.Baudrillard were closely associated with Marxism and Nihilism, which aroused a heated argument in academic circles, therefore, the article analyzed these issue definitely, and put forward my idea. I think, if Baudrillard had surpassed Marxism, which points to his theoretical perspective of postmodern and his way of semiotics analysis, but in terms of his critical spiritual and resolving reality problem, he hadn't surpassed Marxism. Although his late stage thoughts is pessimistic, but is not nihilism.Chapter one discoursed Baudrillard's semiotics analysis and ideologies criticizes for consumer culture; Chapter two stated the postmodern turn and profound connotation of Baudrillard's hyperreality cultural theory, and analyze the relationship between him and Marx definitely; Chapter three make known aesthetics idea and logics from his cultural theory of hyperreality; Chapter four found postmodernism from his cultural theory of hyperreality deeply, and further discriminate the relationship between his cultural theory of hyperreality and nihilism, with post-metaphysics.