A Comparison Study On The Digital Art Industry Across The Taiwan Strait

Recently, a fact that can not be denied is that the cultural industry is emerging worldwide. Under such environment, the digital art industry is also developing optimistically. However, compared with developed countries and regions, the development in our country is just at the initial stage, and did not cause huge effect until now. Whereas, there are many policies concerning developing cultural industry across the Taiwan strait issued, which creates many opportunities for the prosperity of digital art industry.The digital art mentioned hereby refers to the art with digital media as tools for production, transmission and reception. In this way, it realizes the goal of decoding and coding with bits of 0 and 1. The industrialization of digital art is benefited from the global popularization of popular culture and consumption culture. From the point of view of social orientation, digital art culture is just a branch of cultural industry. Seen from its representational condition, digital art industry mainly can be divided into seven kinds, namely, internet art industry, mobile media art industry, digital film industry, animation and comic industry, digital television industry, game industry, DV art industry. The thesis mainly does the comparisons between the first four. Among them, the analysis between internet art industry and mobile media art industry mainly focus on cyber literature and short message literature respectively. And the analysis of comic industry mainly focuses on the introduction of cartoons.Generally speaking, the similarities of digital art industry across the Taiwan strait are as follows: from the aspect of art introduction, we can sense that the tendencies of theme, style as well as industry mode all develops towards the same direction. From the aspect of art transmission, the phenomena of simultaneous reception appears, which means that on the one hand, with the help of media, digital art can be broadcast at the same time in the form of "the front line" in "the first time"; secondly, it means that the digital art from abroad is broadcasted across the strait simultaneously. Form the aspect of art reception; it appears the phenomena of "consumption resonance". For example, the film by Ann Lee, Crouching Tiger, Hidden Dragon as well as Hero directed by Zhang Yimou still has gained very good box office across strait as well as positive influence. However, these three similarities are the result of different kinds of effects. Take "narration"convergency as an example, it is either a kind of reflection of "narration"convergency under global background, but also has something to do with the operation of digital art industrialization. But generally speaking, it is influenced by media. For example, the poetic characteristic of literature language of cross-strait short messages, fundamentally speaking, is influenced by the limitation of mobile media and influence. That is, the maximum number of words for each short message to be sent must be within 70. Take another example of "simultaneous reception", its appearance is also related with many other factors, such as burglarproof, secret release proof and so on. But the application of digital media with internet as symbol is the key to the problem. At the same time, the appearance of "consumption resonance" is also the integrated effect of different kinds of facts. But culture is a very important factor. Because, from the point of view of Aesthetics Reception, the introduction of resonance during the process of accepting cross-straight art, is closely related with the fact that the cross-straight mass has same cultural structure. Generally speaking, if the audience's cultural ideological structure is same or similar, it is relatively easy to cause psychological resonance.According to the thesis, any cross-strait comparison studies, no matter politically, economically or from the aspect of literature or art, there should be a historical hint and end-result, that is, we should provide meaningful analysis on the basis of discussing the history and status quo of related topics. After all, today, due to the increasing prosperity of cross straight communication, the general tendency of going towards reunification and blending is settled down. And our national academic study should also fulfill the common national responsibility and commission, aiming to create a peaceful and prosperous China. Therefore, at last, the thesis clarifies the importance of communication and cooperation of cross-strait digital art industry. It includes capital, technology, talent cultivation and so on.