The Basic Research On Creativity: The Five Prospostions And Its Logic Flow

Nowadays, the economic power presented by the emerging industries such as designing, advertising, fashion, media, sports and education has become the strategy of industrial upgrading taken by the whole world, especially those industrialized-countries. Oriented by the culture and art's "design ideas", they seek in the global economy of the industrial division of labor chain, the occupation of the upstream of high value-added and core competitiveness. Through the creative output of the "soft power" such as brand, management, culture, lifestyle, they control the industry value chain such as production, manufacturing, sales channels and consumer market. It is in this industry context that the true and correct understanding of creativity is particularly necessary and urgent.This article attempts to explore the special logic in which creativity is considered to be a production, by implanting from the creative economy. Naturally, it constitutes a new foundation for creative industries and creative management, which emphasizes the integration of contradictions and the overall flexibility of the human creativity. In general, this article is divided into the following three sections:1, The context of the creativityResearch on human's creativity has always been an active interest of people yet with a vague focus. In the field of psychology, there are still divergent views on the psychological performances of creative thinking and creative acts of the characteristics of people's subjective and the objective path and other factors put forward different research "hypothesis". The research of creativity was not and cannot be single oriented. With the increasingly active performance of the creative industries, it also promotes a new research perspective of the creative industries and the management.What is creativity? Because of the lack of the understanding of one's self-potential, people used to have many kinds of concepts during the process of the acknowledgement of human's own creativity, or accrediting of people's creativity to the divine power of God, to consolidate the religious belief; or looking at creativity as a special kind of talent and mysterious spirit of intrinsic differences, and forms the worship of genius. Both of these acknowledgements make creativity more mysterious. Until recent years, creativity has become the object of psychological studies. "Novelty" and "usefulness" have been put forward as two coordinates for the definition of the focus of psychology.Learn from the communication point of view, creativity is to "create meanings". It is the dissemination of the expression of human behavior. Through the creation of symbols, it gives content a form of expression, gives a meaning to the form, offers people a way to express themselves and connect with each other. Therefore, art design has a feature of communication of information. Its "novelty" and "usefulness" are both from the perspective of understanding and requirements of information dissemination. Therefore, "creativity" and "innovation" have essential and subtle distinction.2, The five propositions of the creativityCampared with the traditional manufacturing, creativity deals with the different problems and demonstrates by the different behavior logic. Creativity performances the following five factors for the close interaction between the logical flow, which the author named them the five propositions of the creativity:First of all is the need. It is the origin of all acts of human beings. But the needs faced by creativity has its particularity, subjective personalized, multi-level and the desire to resort to the spirit level, multi-object demands of both different and creative dynamic, positive, active influence. Though the satisfaction of the self-need of the creative people is important, by-product of the creative act.Secondly is the possibility. It is the limiting factor of creativity. Human creativity must be built upon the real possibility of the conditions. This paper discusses the possibilities and attention one should pay to creativity from three areas such as technology, market, art. But meanwhile creativity may develop to realize the exceeded possibilities and to create new possibilities.Third is the question. Questions arise when contractions are confronted. But creativity has to face the questions which are not clearly structured questions, but the complexity of the implicit potential problems yet to be discovered, and even unsure about who raises the question. Thus acts of human creativity is not just to solve the problem but to find the real problem, which required more creativity and insight of the questions in different categories to find the most appropriate creative problem.Fourth is exploring and generating. We need creativity to solve the questions which are put forward. This is the entire logic of the most crucial leap. Creativity is not a simple mechanical solution to the problem, but a special solution which is more than a solution. For unstructured questions, creativity need to remain open and expanded inclusive. In addition, creativity is different from the ordinary manufacturing, it is a complete process and difficult to divide, and its value depends on the integration of the system, not only an art form, or works of creation. It also includes the business model, the development of life-style. This is a creativity which drives the industry.Finally, creativity contains verification and management. This is also a guarantee of the industrial effect of creativity. The proposal of creative management, is not a new creation, but an inherent requirement of the logic of the creative act.3. The Creative behavior logicBased on the former discussion on the five propositions of the creativity, we can see that even each factors is complicated and full of contradictions, meanwhile these five propositions must be dynamicly and closely interacted with each other. They form an overall integration movement of creative thinking and act. The description of the logic of creative acts, not merely an abstract generalization, but also offers ideas and methods for the creativity management. Every factor described above is the key to the management of the creative acts.