The Research On Services, Operations And Cultivation Of Chinese Retirement Community

Retirement community is just rising in China as a form of aging services. Allowed to involve with the insurance funds, retirement communities can be expected to be achieved in the development of our country. However, the theoretical bound of the domestic point of view, a special study for the retirement community is still relatively lacking. This theme is the theory for the retirement community. From the research framework, we selected three perspectives, first, from the micro level, it explores the framework of old-age community services through an investigation of the old-age social needs of the community. Second, from middle level, the operators from the retirement community point of view, it explores the operation of the retirement community and governance issues. Third, from a macro level, select the mechanism of reverse mortgages, discusses the promotion of measures related to retirement communities. From the above three aspects, we have reached several conclusions, first of all, starting from the needs of the community, our retirement community should provide the service, including basic services, community service, room service and long-term care services to four major categories. Secondly, according to sources, brand, industry analysis, SWOT analysis and competitor analysis of the different modes of operation were used to large community-based, online hotel-style, self-style, continuous care retirement community type (CCRCs) and other four models. Governance in the community, through analysis of retirement communities and government, business, non-profit organizations and academia four governance network made old-age communities by improving the resource dependence, values and laws and regulations to improve the three dimensions of organizational autonomy pension community. Finally, select the mechanism for the reverse mortgage retirement communities, to analyze the macro-management training for the endowment of the community.The development of retirement community in China is not long. But in the whole world, the similar research and practice is not a new thing. Therefore, this study focused on the international experience for reference. Firstly, in the first chapter the paper gives a definition to the retirement communities and run the literature review. Second chapter is description of demand for services from the aspects of the old, designing the questionnaire and a full range of statistical data analysis, and thus demand for services for individuals raised in the third chapter on the pension community service project design, these two chapters can be seen as old-age communities from micro perspective. With analysis of the questionnaire, through examining the experience of foreign countries and Hong Kong and Taiwan, China proposed pension community service may include four aspects:basic services, community services, home care and long-term care services.Overall, the basic services should include community health service and mental health services two aspects. In the health care services, we introduce its meaning and apply the theoretical analysis of gerontology elderly health factors. And as a separate subject, proposed retirement community should establish a network of social and community interaction mechanisms, so as to provide and receive services to community members to possible form. In psychotherapy services, this adaptation by exploring the psychological mode of treatment in the elderly is through the transfer and anti-transfer and other means to enhance the community mental health in the elderly.Community service is more numerous and in this paper it will be the sum of the following categories:service to the community senior centers which is through the establishment of the community to discuss philosophy of setting standards; the preparation of retirement services through which a "social expectation" of process can provide individuals the opportunity to rethink the direction in life in order to maintain the continuity of role changes and can ease the changes brought about by inconsistent to allow people to better grasp the future; legal services to the elderly of the pension community through which the protection of elderly owners of legal services mechanisms is established.One of the main contents of home care is the house of the old. This part is focused on the elderly housing design, residential services and effectiveness of the border. Another Content of home care is home care services. Theoretical basis for home care in the home care service determines the social roles. Home care to the elderly to remain in the community, on one hand helps to reduce the onset of disease, disability, pain, and also helps to assist the old to maintain the original character and enhance life skills and independent living skills. Long-term care services include day care services and death services. The biggest difference between day care services and home care is that it is community-based, aimed at supporting the elderly and their caregivers. Dying service can provide services including the dignity of death and hospice.In chapter V of "the old-age community operations" and chapter VI of "the old-age community governance", the view is from the organizational aspects.As an organization, based on their different conditions and strategic direction, how the pension community should choose different retirement community business model and governance. This paper tries to analyze the resource base, strategic positioning, core competencies, SWOT analysis and other topics of the five selected retirement community and make a deeply analysis and discussion of their business model. Qualitative multiple case study approach to verification by the analysis of multiple data sources is used to study the retirement community of the operating mode of the factors which influence. With the interview method in depth and access to the five domestic operators of retirement communities, this study founds that according to their own advantages and disadvantages and external environmental factors, operators will develop own operating strategy and ultimately determine its use operating model. External environment from the general environment, industry life cycle, growth opportunity analysis, business environment, internal environment from the core value, resource based view, core competence to analyze.The business model of retirement community can be divided into four modes including large-scale community-based, hotels-style, self-style and continuity of care retirement community type (CCRCs).According to interview with this study, the main internal organizational factors of operation model of the retirement community are: financial resources, reputation, brand, feelings, unique value, core competencies, corporate culture and self-analysis. The external organizational factors of operating model of the retirement community are:the industry life cycle, the overall environmental analysis, industry analysis, consumer analysis and competitor analysis. The above has been mentioned in the five communities. Factors that affect the strategic operating model are:business model, size, strategic alliances and market segmentation. Since not every community have the same rich endowment of resources, strategic positioning will vary depending on the size of the resource. Through analysis of data compilation, the majority of the Chinese pension business model is community of self-style patterns, a small amount diverse in which there is customer-specific mode of operation and through strategic alliances with other relevant services they develop their own unique value.Chinese government policy of social services is also applied to the elderly care-related services. How these policies are applied into the service of the retirement community and what a network showing the mode of conduct of relevant actors are to be considered. Since the implementation of pension units in the community is the community itself, mainly in the center of the pension community governance of community care networks, trust is the most core value which is the foundation of organizational operation. Trust building in the interactive process of the network has important impact on the governance of the retirement communities. therefore, after research interaction patterns among the various departments such as community, government,,business, non-profit organizations and academia, this paper explored how the trust of the community care network can be constructed in the governance network to enhance the interaction among communities, governments, businesses, nonprofit organizations and between academia. In this part, the community should promote the autonomy of pension management strategies, and enhance the network by balancing the interaction between actors, and gradually reduce dependence on government resources, not engrossed in resource development to enhance community-based organizations into the decision.In Chapterâ…¦, this paper take the method of point to area, from the perspective of society and government, from the finance, taxation, finance and other policies to reverse mortgage loans to discuss the policies that impact the community for the aged. The reason why this system is selected as a reverse mortgage, on one hand, is that China's insurance fund policy begins to allow insurance funds to enter the pension services, pension community building fields; the other hand, from the age structure point of view, is that the elderly have the highest proportion of social wealth. Service system in the development of pension funds is often the bottleneck of industrial development. Therefore, how to use financial instruments to the elderly care service to help the financial sector is an important element of pension industry. This paper calculated the impact of the reverse mortgage loan on the community industry. If the beginning of old age who need 500,000 yuan in cash, the old man in the community want to buy a pension worth 50 million worth of real estate, he has the amount of its reverse mortgage proceeds to pay its pension costs in the pension community, its access to 4598.66 yuan monthly pension costs; If he does not use reverse mortgage loans, places the community in the form of old-age pension cost of 974,784.52 yuan. The threshold will be greatly enhanced. On the other hand, the use of reverse mortgage loans, interest rates, house prices and the expected rate of change have a relatively high endowment of time sensitivity.As the proceeding of population aging in China, China's pension problem has been gradually highlights, retirement communities can become the future of the physical and mental life of older park and make an important supplement to home care and government agencies in China.We hope that China can build an society in which all the people regardless of age can live in harmony so that our parents can enjoy their twilight years and every citizen of us can live and grow readily.