China International Crisis Management Public Relations Strategy

The normalization and the irrational decision feature of the international crisis management ask the state to work out the international crisis management strategy. In existent western international crisis management strategy, the power politics strategy, system cooperation strategy and ideational identity strategy are rational to some extent, but they also bear some defectiveness of"the security dilemma"or soft power deviation. As a big developing nation with the harmony cultural tradition, China suffered aggression for a long time due to its backwardness and there is a need to make innovation in theory for the choices of China's international crisis management strategy.This thesis constructs the theoretical frame of public relations strategy, and puts forward the view that public relations strategy consists of six elements, including strategy concept, strategy principle, strategy objective, strategy publics, strategy power and strategy approach. Public relations strategy can promote the willingness to cooperate in the international crisis management, and its approaches of dealing with the international crisis are the unity of the effectiveness and legitimacy. Though choosing of the public relations strategy to manage the international crisis may bring the potential risks of the value priority, the wicked attitude of public opinion, and soft power orientation, the public relations strategy itself has the mechanism of guarding against and evading risks and it can integrate the existing international crisis management advantages. The expected benefits of the implement results outweigh those of risks, so public relations strategy becomes a type of international crisis management strategy.Public relations strategy has two prominent features of peaceful means and cooperative orientation, which agree with the Chinese traditional harmony culture and the realistic needs of peaceful development. It can give forceful support to Chinese national strategy and enhance the international image of China. Therefore, public relations strategy becomes the proper and logical option for China's international crisis management strategy. This research establishes the theoretical analysis framework of public relations strategy constituent elements to analyze and verify four cases from two aspects of traditional international crisis management and non-traditional international crisis management, investigate China's international crisis management public relations strategy in theory and practice, and clarify the important place of China's international crisis management public relations strategy in national strategy system.