Studies On Innovation Of Circulating Organizations Of Agricultural Products

With the development of marketing process of China' s agriculture, the contradiction between the small-size agricultural production and big market become more and more distinct: a large amount of agricultural product provided by disperse individual rural households are assembled to the cities and then sold to multitudinous consumers, which demands a set of selling network system with a rational structure and perfect function. Whereas, rural households, which are playing a role as a basic production unit in the agricultural production and sale could not support the developing market. The traditional circulation and service organizations could not adapt to the transformation from close market to open market. There does not exist an effective connection system between the individual rural household and the market, namely lacking a medium. Therefore, an innovation of circulating organizations of agricultural products is indispensable to support and develop agriculture and rural economy. With the entry to WTO, a large amount of cheap agricultural products of good quality are imported to domestic market through multinational companies, which challenges the production and circulation of China' s agricultural products. Therefore, the crux for circulating system reform is to expedite the innovation of circulating organizations, to build a organizational bridge between the supply of rural households and the demand of a big market and to overcome the disadvantages of dispersed management.This thesis is instructed with the basic theory of Marxist Economics, and refers to the rational contents of Corporation Organization theory and Organization Innovation theory. Combining deductive and inductive method, qualitative and quantitative analysis, theoretic research and measures suggestion, and regarding the innovation of circulating organizations of agricultural products as a dynamic process, according to the research method of "Why, what, and how to innovate" , it analyzes the logical basis and realistic facts, probes into the innovation of the dimension and mechanism, and dissertating from an aspect of the industry as a whole, focuseson the organization form innovation, classification circulating structural innovation and management structural innovation. Finally it points out that the innovation pattern should transfer from the former government compelled pattern to market induced one. The government should function mainly through providing favorable policies, strengthening legislation and perfecting public service facilities to perfect the marketing of organization innovation system.