The Study On The Marketing Security And Early-warning System Of Enterprise

Under the background of financial crisis breaking out in the Asia, the Europe and the America, people in the world begin to attach importance to the researches on the economic security. In the beginning of the research, the emphasis of the work is the macroeconomic security. However, with penetrating into this research, people come to make researches on the microeconomic security. Then, the research on the enterprise economic security is regarded as an important content by the academe. As an important part of enterprise economic security, the enterprise marketing security also become the important point of the enterprise economic security in the research, which is the result of the deep developing and outstretching of researches on the economic security.In economic globalization of today, the marketing security of all the enterprises of a nation is the base of the economic security of a nation. In the same time, the economic security of a nation will finally present through the enterprises' marketing security. So, making researches on the enterprise marketing security is not only the need of enriching the theory of economic security, but also the need of enhancing the enterprise security and maintaining the sustainable development of enterprise.This article beginning with the crisis theory, circulation theory and "a surprise jump" theory of Marx, guided by the economic circle theory and sustainabledevelopment theory of economics, and under the background of the socialism economics-transferring theory and immature market economics theory, is based on the economic security theory. In the first, it systematically analyses the status quo and the deficiency of the current researches of the enterprise marketing security. Then, it puts forward the structural model of enterprise marketing security, establishes the basic indexes of early-warning of marketing security and forms the early-warning system of enterprise marketing. At last, it provides the major tactics of the early-warning management of marketing security.