The Research On Product Innovation Management Of China Commercial Bank

The commercial bank is the outcome of economic development.It is very vital in the economy and finance system,and increasingly become rhe important force of driving economy and financee.Product innovation is one of boost-up competition means in the commercial bank.New products is the key of bank development and profit augment.In order to gain competitive advantage and more profits, the commercial banks have to use the modern information technology and financial theory, develop the various new products for more clients.Facing the drastic rival, except the system and social environment factors, China bank lacks variety of products and system layout, constructs repetitively, exits homogeneity phenomenon, and infects the innovation pace and ability of products. If commercial banks want to rapid the variety of products, they have to enhance innovation management, enact the exact development strategy, choose and use scientific management mode, boost up their core capability of competition. So they can occupy the situation of the financial market in the world.The article contraposes varirous concepts and classifications of finance innovation, newly circles the meanings of the finance innovation and products of the commercial bank.Bases on the methods, such as the causes of financial products innovation and the methods of product innovation management, the dissertation brings forward the reasons of products innovation of banks in China. These make the foundation for the research of product innovation management.The dissertation bases on the situation of products innovation and its management, analyzes economics affection of lag, and brings forward the overall strategy of products innovation in the working system of China finance.The article introduces the methods of modularity, demonstrates the feasibility in the management mode of the financial product, and brings forward that modularization is the trend of exploitation mode on the financial products. Based on the characters of products,the article classify it into six types,and demonstrates its modularity in the cash management. At the same time exercises the new methods, such as integration, concurrent engineering, and collaborative engineering, reasons the integration mode of organizations, and efforts to construct the overall framework of commercial banks in China.The thesis points out the problems of pricing, lays out the model of financial products and probes into them carefully.,and illustrates the loan of company to validate its value.In the meantime the article emphasizes the products of electric bank, lodges the pricing methods of its discrepancy edition to increase the profits of the bank. It possesses strong values of practice.Based on the Analytic Hierarchy Process and Blur Comprehensive Appraisal method, index systems of pre-evaluation in the financial product innovation are pointed out. With the analysis of Activity-Based Costing, Economic Value added and Balanced Score Card, the thesis tries to build up appraisal method of performance on product innovation.In addition, the dissertation makes efforts to give the government and enterprisecountermeasures and advice of accelerating product innovation,such as system innovation, supervision mode according with internationall convention* consolidating economic capital management and pricing system of interior capital transfer,etc.