Research On The Pullulation Of China Sports Virtual Organization In Network Era

Internet, which is beyond time and space, speedy, convenient, highly-shared, make itself be dependent by people. Virtual space is getting more and more blooming, where cyber citizen can enjoy their interests. Some virtual organizations, that are focus on sports and physical exercise, emerged and grew rapidly. It is a complex originated from the development and popularization of network technology, transformation of life style, progressing economic, guidance from social mainstream, and influence from athletic sport.The paper applies literature review, expert interview, case study, theory and practice mixed analysis. The result as follows:1Sports virtual organization is a kind of humachine, which is differentiate from traditional sports organization, supported by internet, connected by sports interests, meets the member's multiple sports and cultural common demands in the organization.2The classification of Sports Virtual Organization:1) different network platforms on which Sports Virtual Organizations relyâ‘ in IM(instant-message) tools;â‘¡in blog or micro blog;â‘¢in the bars of the network forum;â‘£in the community network.2) different target and organizational behavior in Sports Virtual Organizations:â‘ im to sports-culture interaction;â‘¡aim to share sports technique;â‘¢off-line participation in sports activities;â‘£aim to design, research, promotion of sports product.3All kinds of well-organized Sports Virtual Organizations in China came forth in well social-economic environment, perfecting systematic and legislative environment, and comfortable cultural and network environment. Flat organization, boundless, flexible management, on-line and off-line interaction are the Characteristics of Sports Virtual Organizations.4Analysis on the advantage and disadvantage of Sports Virtual Organizations shows its enormous social values:human being's all-around progress, integrative development of sports cause in harmony, propaganda of socialistic value mainstream, and harmonious development of society.5The operation of Sports Virtual Organizations is based on active node, information flow, innovation, and culture management. Meanwhile, the combination of the inner management of "protocol" and "score" and exterior management of "registration" and "network technical supervision" makes the mechanism of Sports Virtual Organizations. The right derives from ascribed right, self-controlled right and invisible right.6The conflict in Sports Virtual Organizations is basically from inconsistent targets of members when being part of the organization, not unified cognition on sport, blurred responsibility, misunderstood or false transformation of information, and different values. The methods avoiding conflict are:make sure the standard of member admittance discreetly, more communications between members.7The members in the Sports Virtual Organizations have the need to achieve self-actualization of value, emotional expression, exploration, attempt, and Conformity.8The "Crossover" in the Sports Virtual Organizations is the result of need from individual cyber citizen. Furthermore,"Crossover" will accelerate the organizational transformation.9The Sports Virtual Organizations in China are on the trend of dynamic evolution with the influence of "self-organization" and "hetero-organization" 10This research put forward a new model of Public Governance of government, Sports Virtual Organizations, and, which focus on various roles, various responsibility in different phases, in order to create favorable inner and exterior environment for the growth of Sports Virtual Organizations.