Research On The Pullulation Of China Network Sports Grass-roots Organizations In Network Era

As the Internet becomes more and more profound impact on the process of social development and our country residents in sports enthusiasm improve. With the rapid development of network sports for grassroots organizations interested in the main interest, the network of folk sports organizations and deeply influenced the development of mass sports in China, has injected new vitality into the mass sports.Because the network sports grassroots organization is the new thing, the related research is relatively small. Related studies mainly focus on two aspects of the cyber grass-roots organizations and spontaneous mass sports organization. Through the research and comparison of related concepts, the author thinks that the network sports grassroots organization is people through the Internet to break through geographical and realistic interpersonal constraints, based on common interest in sports, organizational goals and norms, the establishment of the members of the organization of common recognition, online exchange or line of sports activities of the organization. Such structures are generally mutual benefit organization.In this paper, focusing on network sports grassroots organization’s growth, using the methods of literature, expert interview, reference tissue growth theory the growth stage of network sports grassroots organization are divided, then select the Milan circle to make case study, different problems on network sports grassroots organizations met in different stages of development, and according to the case provides experience try to put the corresponding growth strategy.Through the investigation and the analysis thinks, the growth stage of network sports grassroots organization is divided into the period of start-up period, growth period, mature period and standardization. The main problems encountered in the different growth stages of the organization is, before reaching maturity, the organization would have been faced with the problem of low efficiency of organization and management structure, organization and management structure is not perfect, the efficiency is low, the lack of organization culture, members of the organization’s identity is relatively low. In addition, network sports grassroots organizations also face predicament of development of other, such as lack of support from relevant laws, lack of funding sources and so on. So the network sports grassroots organizations must according to the characteristics of each stage, focus on the construction of management structure, adopts a net result, node construction, at the same time, the establishment of a member of the organization’ s identity, pay attention to the cultivation of tissue culture, in order to further improve these problems, realize the organization overall growth, make contributions to promoting China’s development of sports the.