Chinese Sports Market Economic System, Economic Development Study

Under the background of transition from planned economy to market economy of China, The focus of the paper is to analyze the correlativity between sport economy and the macro-economy, and make research on the public policy to accelerate the develop of China's sport economy.China's sport economy has been confronted with a new challenge of development after the successfully undertaking of Olympic Games in 2008. How to orientate the industry position of sport economy in China, and how to develop this new burgeoning industry in the future have become hot issues for the academe. In this paper, the author will make great efforts to answer these questions using the economic research measures.The author holds that: firstly, in the characters of sport products, and in the background of transition from planned economy to market economy of China, the sport economy should include both industry and public service; secondly, the analyzing of correlativity of sport economy and the macro-economy must take the foreign experience into account; thirdly, the consumption of sport products in China is imbalance from many aspects, and there are both advantaged and adverse factors which make influence on the consumption of sport products; fourthly, The processes of sport industrialization are also the processes of sport management system reforming and sport industry innovating , because the economic management system may not be readily adapted to the changes, Those institutions are the transition products in the process of social shifting and economic changing ,so there are some elements which are not consistent with the law of market economic system and cannot match the social development trends for China after joined WTO and will host the 2008 Olympic Games as well, the author analyzed the changing of sport institution in China, the objective function of state sport administration and current institution with theory of new economic system, and argued relevant issues in sport institution innovation.; fifthly, the Olympic Games will speedup both sport economy and the macro-economy for China; lastly, on the base of above analysis, the author will make some suggestions for the public policy in develop Chinese sport economy.