Banners With The Slogan: A Model Of Mobilization Study,

Mobilizing society by using slogans is a commonplace in modern time as well as in ancient time, in china as well as in outside world. China can be called a giant of slogan. You can find slogans everywhere no matter whether they are on the rocket -launching stand soaring into sky, the glass wall of the high-rises in city, or on the mud-wall in remote areas.The aims to study posters and slogans is to apply relevent theory of politicial, psychological and social theory , to analyze the functions , results and inprovements of posters and slogans , to put up a lot of suggestions . Meanwhile , we can collect a large number of original data for future study .Slogans spread themselves everywhere in China in that they have deep historical and cultural origins, community psychological perception and their effectiveness in mobilization and spreading.In Chinese history, the rudiment slogans can be dated to Qin Dynasty, when Qin shihuang used slogans to declare his policy to the public and reveal his achievements and to mobilize. Since then, the rulers of each Dynasty emulated him. In feudal society, slogans showed their impact during the time when farmers' rising was up surging. In the first farmer rising led by Chen sheng and. Wuguang, the rising army cried out: "Are the king and the leuds born kings and leuds? We will fight against inhumanity and destroy cruel Chin." The emperor Hong Xiouquan in Tai Ping Tian Guo in Qing Dynasty put forth the slogan that "land should be shared to plough, so should the meals to eat, clothes to wear and money to use. Nowhere the wealth is unequal and nowhere hunger and cold can be found." They claimed entire equality politically, economically, and socially, pushing the role played by slogans to perfection. After that, Sun Zhongshan brought forward "revitalize the Chinese nation" , an immortal slogan which has become driving force to inspire the Chinese nation to head on bravely. During the Chinese Revolution, slogans spread over the Red Areas just like a star giving people directions, and slogans were a strong weapon to mobilize mass to support the front and join the army. Slogans still played an important role after the founding of Peoples Republic of China. During the Cultural Revolution movement, the uproar of slogans went to extreme, aiming at general mass. The slogans are like hormone, speeding up the appearance of the features of the mass.Slogans exist for so long a time just for an important reason that slogans consist of simple Chinese characters which are often used daily, which is suitable for the low cultural quality of Chinese at large. Besides, slogans are generally couplets, easy to read and pronounce, easy to memorize and spread, resulting in good effect in mobilizing.Slogans are characterized by their era-specific contents, definite sources, various materials, agitating effect and pinpointing aim.Different times have their different slogans. For example, the characteristics such as the belligerence during the Agrarian Reformation period, the turgidity in Grand Leap and fanaticism in Cultural Revolution and so on, showed themselves in between the lines of the slogans of the time. In China, those who can put forward influential slogans are mainly authoritative people, specific organizations, important conference and few individuals.The materials used in making slogans are diverse. They can be simple as well as modern. Slogans can be written in traditional writing materials such as ink as well as in modern materials such as sound, light and electricity. Slogans can be written on stone slate, wooden board, banner and wall, and they can also be broadcast via modern mass media such as newspaper and TV.Slogans must aim at their target so as to exert their influence. They should be creatively proposed in keep with the background of the time while considering finishing central task and the need of specific target mass.Slogans serve mainly their function of direction, mobilization and inspiration through generalizing the course, guide line and policy of our party and national government into condensed but easily understanding sentences to lead the society, mobilize and inspire social force to move towards set direction and achieve anticipated effect.In real life, slogans can be seen everywhere, but the good and the poor are intermingled. The main problem for the slogans is their contents' untruthfulness. Some slogans are politically wrong, others lack humane consideration, and still others show little thinking about law and order and even take on a politics-oriented look. Meanwhile, some slogan makers' motive is complex. They are unwilling to do solid work and obtain real effect but want to show bravado by crying out slogansSlogans as an effective way of mobilization will never disappear from our sight but exist for a long time. In the context of developing market economy, people will not blindly follow slogans as they have strengthened their sense of individuality and the ability to think independently. This poses a challenge to governments and social organizations who want to make use of slogans to mobilize people. Under the background of ruling the country by law, slogans are subject to changing themselves in the course of pushing ahead building a harmonious society with people as the center. This requires us to take a world view and methodology of freeing minds, being practical and realistic and progressing with the time to study the features and laws of slogans, and at same time, to hold to right slogan-writing principles and concepts with right use method in writing slogans, which should conform to the law of social development and reflect the requirements of the time to promote social advance.