Research On Development Principle And Management Mechanism Of Comprehensive Advantage Of Corporation

With the globalization of science and technology and the development of knowledge economy, the business environment of enterprises is more complicated variable, while the competition basis becomes more and more comprehensive. As a result, sustainable development of enterprises increasingly depends on fast matching and comprehensively integrating interior and exterior enterprise resources, conditions, opportunities and threats. Facing dynamic, complex and uncertain competitive environment, and in order to better improve strategic management level and international competitiveness of enterprises in our country, while translate Chinese comparative advantage into the comprehensive advantages of the enterprises themselves, a set of systematic theory and method is needed greatly to offer effective support. Thus, in the new period of rapid development under the full in China, against the existing outstanding strategy management problems of enterprises in our country, it has great academic significance and practical meaning to reveal the principle and build the management mechanism on comprehensive advantage of corporation.On the basis of analysis and review of related research trends on enterprise strategy management home and abroad, the paper defines the meaning of leading advantage of corporation, dynamic core competence of corporation and comprehensive advantage of corporation. It builds formation and evolution model of dynamic core competence of corporation, and then reveals formation principle and evolution law of dynamic core competence of corporation based on leading advantage. Further more, the paer raises "leading advantage→dynamic core competence→comprehensive advantage" strategic mainline, while reveals multi-factor meta-synthesis principle and dynamic evolution principle of comprehensive advantage of corporation. After that, the paper puts forwards core points and management mechanism framework of comprehensive advantage of corporation.Based on systematic analysis on macro, industrial and corporate internal environment factors which influences selection of leading advantage of corporation, the paper proposes "screening of key factors→identification of advantageous factors→integration of key factors→determination of leading advantage" selection process, and constructs corresponding quantitative choice method through integrating Delphi and interpretative structural modeling process comprehensively. After that, it studies on conversion cause and conversion ways about leading advantage of corporation from dynamic angle.Around the formation principle and periodic evolution course of dynamic core competence of corporation, the paper raises integrated cultivation mechanism framework of dynamic core competence of corporation, which mainly including four aspects. First of all, it builds recognition model and cultivation location emphasis of dynamic core competence of corporation. Secondly, it designs development supervising method, internal development mechanism, external development mechanism, and development mechanism optimization methods of dynamic core competence of corporation. Subsequently, the paper builds systematic learning enhancement mechanism and enhancement paths of dynamic core competence of corporation. Finally it researches on key reconstruction dimensions, periodical reconstruction ways and reconstruction support tactics of dynamic core competence of corporation.Centering on the development and playing of leading advantage and dynamic core competence of corporation, this paper designs resource integration path, value activity optimization path, and strategic flexible path of corporation, from spatial and time dimensions systematically. Then it studies on interactive mechanism of development paths of comprehensive advantage of corporation, and puts forward selection logic of basic paths, design emphasis of concrete paths, and conversion thinking of development paths of comprehensive advantage of corporation.Following the theory thought and strategic mainline of comprehensive advantage of corporation, and combining strategic management practice need of enterprises, this paper brings forward strategic management application framework of comprehensive advantage of corporation. Concretely, it builds strategic analysis process of comprehensive advantage of corporation, and studies on design and selection thinking for strategic target, strategic emphasis and strategic realization methods design of comprehensive advantage of corporation, then constructs strategy implementation control system and strategy performance evaluation index system of comprehensive advantage of corporation using strategy map and balanced scorecard, and finally raises strategy implementation safeguards of comprehensive advantage of corporation.Based on the research above, this paper takes Huawei Technologies Co., Ltd. as positive research object. Through case study method combining analysis of qualitative and evolutionary analysis, it analyzes comprehensive advantage evolution of Huawei, and redesigns comprehensive advantage strategy for Huawei, and then constructs corresponding strategy implementation control system, strategy performance evaluation index system and strategy implementation safeguards, so as to prove that development principle and management mechanism of comprehensive advantage of corporation are scientific and effective.The development principle revealing and management mechanism design of comprehensive advantage of corporation as well as corresponding case demonstration on Huawei Technologies Co., Ltd can offer advantageous theory guidance and scientific method support for strategic management standardization as well as characteristic superiority construction, comprehensive competitiveness enhancement and sustainable development of enterprises in our country.