Research On Management Mechanism Of R&D Dynamic Alliance Under The Condition Of Collaboration Network

With the rapid development of science and technology and increased competition among enterprises, enterprises in order to achieve effective access to external resources, competitive advantage to win the market together to achieve sustainable development of a single enterprise and the whole industry, R&D dynamic alliance become an effective way.Firstly, based on the review of relevant theories and the summary of the research status, the author analyzes the characteristics of R&D dynamic alliance, the advantages of R&D dynamic alliance compared with traditional form, the operating conditions of the R&D dynamic alliance. Then, the paper analyzes the forming motivation of R&D dynamic alliance from the angles of economic benefits, industry development and technical basis.Secondly, from two perspectives of level model and function model, suggesting an exploratory synergy working platform which combines personalization and diversification and faces different stages, different goals and different customers. On level-aspect, this platform is divided into six layers of basic layer, service layer, applicable layer, expression layer, user layer and expansion layer; on functional aspect, this platform includes five systems of product data management system, product technology assisting design system, property rights management system and project management system and assisting analysis software. This platform is expected to be used in the networking R&D activities of dynamic alliances for military products in order to shorten the product R&D cycle and promote working efficiency.Thirdly, this paper constructs the management system of R&D dynamic alliance under the condition of collaboration network, including the management of formation process, the management of R&D process, the management of quality, the management of benefit allocation.(1) The management of formation process. This paper divides it into three stages: model selection, members selection and contract design. This paper defines the mode of R&D dynamic alliance Non-equity & Star like & Technology exchange/ Technology creation. This paper proposes the research idea of establishing"Evaluation Database about potential members of R&D Dynamic Alliances", and puts forward the initial-selection method and add-selection, using ABC classification management method, analytical hierarchy process (AHP), rough set theory, and the gray relational analysis and BP artificial neural network. The author improves potential member selection system of R&D dynamic alliance, and ensures that the R&D dynamic alliance under the condition of collaboration network can be in normal operation. Meanwhile, the author conducts a study of contract design of R&D dynamic alliance. This paper presents a practical process about contract design of dynamic alliance. Particularly, this paper proposes the concept of"the body group", and"the body group"will run through the whole process of dynamic alliance, making the management process more fair and reasonable.(2) The management of R&D process. The management of R&D process is the key part of the management of R&D dynamic alliance under the condition of collaboration network. In this paper, based on the analysis about particularity of R&D dynamic alliance, this paper puts forward the management system of R&D process. The system includes the multi-level breakdown structure, the multi-level network planning, and the multi-level project control planning. Specifically refers to the initial work breakdown structures, the master work breakdown structure, the Executive of the work breakdown structure; initial network planning, the master network planning, Executive network structure; the initial project schedule control planning, the master schedule control planning, the Executive schedule control planning. The system ensures the consistency of multi-level breakdown structure and the multi-level network planning about R&D dynamic alliance. On this basis, the system ensures the consistency of the overall plan and underlying plan. Therefore, the system can ensure that the project running smoothly.(3) The management of quality. Through the analysis on the quality management characteristics of R&D dynamic alliance, this paper builds the quality management system from the angles of soft quality management and hard quality management. The construction of Software Quality Management System includes the quality culture of alliance, the quality awareness of the alliance, and the employee diathesis of the alliance. The author constructs the hard quality management system from three points of view, respectively the structure of the process, and the procedure of the process and the level of the process. The angle of procedure is the point. This process is divided into the total R&D planning stage, the overall program design stage, sub-program design stage, working drawings and technical documents design stage and so on. Starting from the four stages, the author studies the quality management activities of R&D dynamic alliance, and generates the three levels of management plan of"initial quality management plan,""Master Quality Management Plan"and"Executive Management Plan", to form the top-down quality management system.(4) The management of benefit allocation. Based on the broad perspective, the author believes the benefit allocation includes two parts, respectively tangible benefit allocation and intangible benefit allocation. Firstly, this paper focuses on the tangible benefit distribution issue of non-equity star-like R&D dynamic alliance, fully concerning the unique status of the chief in the alliance mode as well as the equity and justice in the distribution mechanism. Researches are from two perspectives of chief and members, suggests a relatively scientific method. From the aspect of tangible benefit distribution of chief, this paper uses bargaining model to calculate the tangible benefit that the chief deserves. From the aspect of tangible benefit distribution of member, this paper addresses a new concept of"object group"and the object group plays the role of distribution main body to balance the benefit of every party. This paper starts from investment coefficient, risk coefficient and et.al, and evaluates each factor and the impact weight of each factor on total benefit distribution result by the object group, and then determines the distribution of all the members. Secondly, this paper provides some allocation methods of technical patent, trademark and proprietary technology. The mechanism of formation process management, the mechanism of process management, the mechanism of quality management, and the mechanism of benefit allocation management construct the whole management mechanism. This study aims to provide the support about theoretical management of R&D dynamic alliance, and has important theoretical and practical significance to enhance the efficiency and quality of the operation of R&D dynamic alliance under the collaborative network, in the meantime, it also provides concerning government departments with reference and basis for them to formulate science and technology policy and plan for promoting the development of R&D dynamic alliance.