Business Model Innovation Research

Since 1990s, the Internet as the representative's information technology fast development, has provided richer innovation way and the innovation space for enterprises compared to formerly any time all. Many new pattern enterprises arise at the historic moment based on the Internet technology. They create and provide the value with the traditional enterprise completely different way to the customer, and obtained huge success that the traditional enterprise to be unable.Under such background, business model--this beginning be seen in the computer specialized glossary, starts to arouse the social widespread interest, and becomes one of the most popular glossaries in academic circles in the worldwide scale in very short time. Now, the business model and the business model innovation in the global scope, brings to the unprecedented attention and the widespread application.Even so, some very important concepts and fundamental theories about the business model fundamental research, such as the concept of business model, the factors that influence the innovation of business model and so on, do not form the uniform conclusion which accepts generally in the theorists. All of that on objective, has formed certain adverse effect to the business model innovation practice, therefore, the fundamental research related to business model and the innovation of business model urgently awaits to strengthen.To research the fundamental questions about business model innovation, we need firstly to build accurate business model concept. For this, this research carries on in the foundation to the existing business model theory which proposed by using system science the value and the contact surface business model concept (Value Interface, latter is calledâ…¥), this concept pointed out that the business model is to the enterprise trade activity substantive characteristics and the external form summary description, is the enterprise trade activity integrity and the uniform synthesis reflected, it forms the pattern and the contact surface pattern two parts of constitutions by enterprise's value. With the concrete business model concept frame foundation, this article has discussed the business model innovation influence factors, the business model innovation basic way and the concrete methods. Through the theoretical analysis and the real diagnosis research, explored and proposed effectively way to promote our country's Enterprise business model innovation, and the way, thus provided the beneficial reference and the instruction for Our country's Enterprise business model innovation practice. To make the contribution for enriches our country business model innovation theory.This article constitutes 8 chapters altogether. Chapterl, Introduction. Chapter 1 introduces the research background, purpose, meaning, the basic content, the proposed line of research methods and techniques, as well as the main points of innovation of this study. This paper argues that, At this stage of business model innovation with deep historical background and practical significance. First, the information technology revolution for business model innovation provides the space and power. In today's digital age, network and mobile communication technology is changing all aspects of human production and way of life. More and more information technology goes into the social life, to promote the production mode of operation change. New technologies for the establishment of a more favorable business model to create the conditions, but also need coordinated with new business models can play a role. Second, changes in consumer demand requirements of enterprise business model innovation. With the rapid development of social economy, consumer demand increasingly showing a personality, autonomy, complexity trends. These changes further require the innovation of the enterprise business model to create more value for customers, and the use of more effective ways to build competitive advantage. Chapter 2, Literature review and theoretical basis. In order to build the concept of business model in this study, first, to sort out and refining the concept of business models for theorists and business model innovation, we should systematically review the related concepts of the business model of Chinese and foreign literature. Second, this study suggests that business model innovation is the context of a market economy, the origin and development of entrepreneurial activity were constrained by the law of enterprises innovation, entrepreneurial activity can not be divorced from the background of enterprises, such as technology innovation, market innovation, product innovation and service innovation, innovation activities linked and compared. Thus, in theory, this paper summarized the theory of innovation and refinement, to find out innovative research on the business model of guiding significance of innovation theory and method.Finally, to further explore the business model innovation activities of the internal laws of this complex and essential features, the research needs using the system theories and methods. System science as an effective analysis and research methodology of complex scientific phenomena for the study of both comprehensive and complex, provides an effective research ideas and methods to business model innovation. Particular theory of the business model is still in the early stages of research and development, have not formed their own independent research ideas and research methods, the use of the system of scientific theory and method, analysis of the concept of business model, structure and business model innovation, helping to improve conclusion and validity of the science. Therefore, the third part of this chapter an overview of the study will need to use the system theory and methods.Chapter 3,â…¥business model and business model innovation. This chapter Systematically constructed the business model concept by using the system method:the value and the interface (Value Interface, later referred to asâ…¥), and puts forward the concept of business model innovation and classification, in order to further explore the basis for business model innovation path. Chapter 3 proposed the concept of business model that the business model is the essential characteristic of business activities and external form of the approximate description of business activities is a comprehensive reflection of the integrity and consistency, it is formed by the value of the business model and interface model of two parts. Among them, the value of the formation model is the formation of the enterprise value of the essential characteristics of the internal and external forms of broad description, value proposition and value formation of the logic (â…¤:value proposition, value creation logic), the mix of resources (R:resources), operational flow (P:processes) of three parts; interface mode (â… :interface formula) is a business and various organizations and individuals outside the enterprise exchange relations and exchange between the form of broad description, can be divided into marketing mode, supplier management of two section, referred to as the value-Interface (â…¥) mode.In VI mode,5 elements in the management of enterprise, through the value model and interface model form two sub-systems, formed as a core value and the boundary interface model together constitute an organic whole enterprise features that reflect business model.â…¥concept of business model (value-Interface,â…¥mode) complete depicts the external form of business and the main features of the full realization of the function and role model.Chapter4, Business model innovation influencing factors. This chapter noted that the analysis of business model innovation factors and the law should pay attention to two aspects, first, business model innovation studies should not be out of the background of business innovation, it should be consistent with the general rules and business innovation characteristics; the other hand, business model innovation as a specific form of business innovation, but also has the particularity of innovation activities in enterprises of various factors, the role played by different elements of the way and extent may be different, specific analysis of need. The process of innovation theory, institutional innovation theory and innovation theory subversive, reveal different aspects of the basic rules of innovation, revealing the impact of the different elements of innovation, through the analysis of the innovation theory, help to identify enterprise innovation the key drivers and the general law.Therefore, in the beginning, this chapter using the process innovation theory, institutional innovation theory and the subversive innovation theory, analyzed and summarized the general drivers of entrepreneurial innovation activity. On this basis, combined with its innovative business model characteristics, further explored the enterprise business model innovation the key drivers and law.Chapter5, Business model innovation path and value creation to innovation. To achieve business model innovation need to first grasp the basic path of business model innovation, to understand the basic process of innovation and the main link. This chapter first analyzes the business model innovation path to the formation of related issues. In addition, structural features of the business model we can see that the value of business model constitutes the core element is connected to other elements of an effective link, therefore, is to determine the value of innovation business model innovation the key to success. Therefore, finally Chapter 5 analyzed the innovative methods and approaches of value.Chapter 6, Realization the business model innovation based on different forms of value. The results show that, in reality, the formation of value exists the business value chain, value network and value ring the three different models. Innovating business model should first identify the basic values of the formation of business logic and mode, and then, on this basis to further promote the integration of the various elements of business model innovation. Therefore, in determining the new value proposition, the identification and determine the appropriate value of the formation of patterns and logic, a top priority, and only in the accurately identify the value proposition of the enterprise value should be selected after the formation of patterns, the corresponding combination of resources, operational processes interface model with the inherent requirements of the order along. Therefore, this chapter focuses on the value of the formation of different character of the pattern, and their business models arising from different factors influence and constraints; analysis of different background value model, business model innovation, and related characteristics of the direction of choice.Chapter 7, Business model innovation outlook. This chapter combines domestic and foreign social and economic development practice, and look forward to business model innovation trends, analyses the enterprise business model innovation problems and shortcomings in China, and put forward specific recommendations.Chapter 8, Empirical Analysis. Analyses and evaluate the structure of the business model, innovation path and the main drivers of innovation by using FedEx's entrepreneurial history.