Study Of The Supervision System Of The Domestic Online Game Market

The 21^st century is an era of the rapid development of the digital technology and the advanced digital technologies bring people more new entertainment means. The emergence and development of the online game market is a case to the point. Since the end of the 90th in the 20th century, the development of the domestic online game market has not only created good economic benefits, but also brought about tremendous social influences. During the process, the domestic online game enterprises have explored self-fit development roads in the research and development of online game products, the innovation of marketing strategies and other aspects. Some achievements have taken the lead in the world and attracted foreign publish circle to study and draw lesson from. The unfolding online game market in China demonstrates a flourishing view.However, from the overall point of view, the domestic online game market still exist some urgent problems. Among these, the overconsumption of online game products and the vicious competition among different online game enterprises are prominent phenomena. These problems shall be harmful to the long-term development of the domestic online game market. The problems of how to regulate the competition in the online game market, how to protect the legitimate interests of consumers and guide their consuming behavior scientifically have been of great concern in the circle. During the constructing process of the socialist market economy, an important method to solve the problem of market failure is the voluntary supervision of the government to the market. During the process, the interaction of the related subjects and the participating elements shall form a supervision system with rationale structure and functions. The constructing and operating of the supervision system adapts to the need of the era. Based on the existing market supervision theory, it lays more emphasis on the pluralism of supervision means and the exertion of the function of social participation.Based on these, with the application of politics, administrative law, institutionalism and other theories, the dissertation expects to give deep analysis on the system function, the operating of related institutions and the activities of various subjects that are included in the market supervision system of online game. Thus, an encompassing and reliable scheme for logical analysis shall be set up. The outline of the dissertation is as follows: Part 1: Introduction. The purposes and significances of the research have been elaborated in addition to the introduction to the research background. Then, the general situation of the research of the market supervision theory has been summarized, the research progresses of the supervision activities of online game market by domestic and foreign scholars have been introduced, and the development of the supervision activities of foreign online game market have been summarized, finally, the research methods and the innovations of the present dissertation have been put forward.Part 2: The connotation of the supervision system of the domestic online game market. In this chapter, the author first defined the concept of the supervision system of the online game market, then introduced the inner composition of the supervision system of domestic online game market and the relationship between this system and the exterior environment , finally analyzed the development phases of the supervision system of the online game market. .Part 3: The government supervision department of the domestic online game market and its participating subjects. In this chapter, the concrete situation of government supervision departments within the domestic online game market supervision system has been analyzed at first, then the relationship among these departments, organs of state power and other government departments has been discussed, still then, form the perspective of social participation, the natures, functions and existing problems of various social subjects which participate in the supervision process of the online game market have been explored.Part 4: The supervision of the management qualifications of the domestic online game market. In this chapter, the author first introduced the connotation and functions of the supervision of the management qualifications of the online game market, then analyzed the requirements and causes of the differentiation supervision strategy in the supervision of the management qualifications of the domestic online game market, then introduced the different activities and according evaluating standards for the supervision related to the management qualifications of enterprises in the domestic online game market and the supervision related to the management qualifications of products respectively.Part 5: The supervision of the management of the domestic online game market. In this chapter, the several aspects governed by the management supervision in the domestic online game market have been discussed in turn: the supervision of the intellectual property rights, the supervision of market promotion, the supervision of prices, the supervision of standards and the encouraging supervision activities. Then, the system of the administrative penalties in the online game market has been discussed in depth.Part 6: The supervision for the consumers in the domestic online game market. In this chapter, the author analyzed the rights to enjoy and the according duties to fulfill for the consumers in the domestic online game market and pointed out the problems currently existing in this field.Part 7: Summary and the prospect for research. Some important viewpoints drawn from the previous discussions have been summarized and ?the research direction in the future has been clarified.