Research On The Development Of MICE Economy In Wuhan

Generalized exhibition is usually called MICE, which belongs to service industry. The development of MICE becomes an important indicator of the development of national economy, especially in the development of tertiary industry. MICE economy is an economic phenomena and economic behavior which thereby promotes the comprehensive development of the economy and society, through the organization of conferences, exhibitions, events and incentive tour to obtain direct economic benefits in the same time, to promote the development of related industries in a region or city. At present, MICE economy has become a new growth point of the development of national economy in many countries. With the continuous development of economic globalization, exhibition industry has become a measure of the degree of internationalization of a city and an important indicator of the level of economic development.Just because the economic and social impact which MICE industry brings is increasingly significant, the status of exhibition economy in the national economy has strengthened. With the rapid development of MICE industry in our country, the scale and level of MICE industry has gradually opened the gap from city to city. Although Wuhan is the famous "exhibition city", compared with many domestic developed exhibition cities, the development of MICE industry in Wuhan lags behind.The development of modern service industry, which is an important task for the economic and social development in "the twelfth five-year-plan" period or even longer period. As an important part of modern service industry, MICE industry plays a significant leading role in the development of tertiary industry.The theory of empirical research should be researched further in-depth, so as to provide the theoretical support for the sustainable and healthy development of MICE industry in Wuhan. This research adopts theories of political economics, regional economics, public administration and governmental economics, and methods of combining comparative research, case analysis, quantitative and qualitative analysis, to analyze the advantages, opportunities and the bottleneck of exhibition economy in Wuhan. And on this basis we have made a conclusion, in which the development and countermeasures of MICE industry of Wuhan have been pointed out.The relevant theories of MICE economy and economic development have been discussed in the paper, such as describing the origin and development of MICE, the role of MICE economy in economic development. MICE economy can promote urban industrial structure optimization, generate direct economic benefits, bring the message propagation effects, stimulate domestic demand, promote the development of related industries, promote scientific and technological progress and cultural exchange, and enhance the radiation and reputation of the city. MICE economy plays an important role in promoting economic development, especially urban economic development.Based on the development of MICE industry in Wuhan, the author reviews the history and situation of the development of MICE industry of Wuhan. It is divided into three stages to describe:the period of semi-feudal period, the period of planned economy; the period of market economy.By competitiveness theory, the author analyzes the advantages and opportunities of the development of MICE economy in Wuhan, and indicates the problems of MICE economy and causes. After analyzing the development of MICE economy in Wuhan, the author points out the restricting reasons for the development of MICE economy in Wuhan, such as:the unclear positioning of MICE industry in Wuhan, the lagging of related industries,not relying on the competitive industries, the lack of incentives, which become the bottlenecks of the development of MICE economy in Wuhan.In order to further study the strategies of the development of MICE economy in Wuhan, the paper has introduced and analyzed the experiences and enlightenment of the development of MICE industry at home and abroad. It is indicated that we should give full play to human and natural tourism advantages and make use of competitive industries to develop MICE industry. On this basis, the paper further proposes strategies of the development of MICE economy in Wuhan.Firstly, the author proposes to cultivate famous brands. Specific measures are:to make reasonable development strategies and objectives, to focus on MICE brand building and management, to pay more attention to the development of events in holidays and celebrations, to joint with tourism to build MICE brand, to strengthen the international level of MICE industry, to build the famous MICE city in China. Secondly, it is proposed to build interaction mechanism among the government, associations and enterprises to realize the interaction of the government, industrial associations and MICE enterprises, to jointly promote the sustainable and healthy development of MICE economy of Wuhan. Thirdly, it is proposed to strengthen regional cooperation.Whether it is between enterprises, or between regions, cooperation should be vigorously strengthened to improve the competitiveness of MICE industry in Wuhan. Fourthly, we should vigorously develop major education of MICE industry. We should take full advantage of educational resources in Wuhan, to provide adequate human resources for the development of MICE industry.At present, Wuhan is facing an important historical opportunity. Kinds of modern exhibition infrastructures have been completed. It is noticed that large-scale exhibition venues do not mean the advanced level of MICE industry. Therefore, with the rise of large-scale exhibition venues construction, we must integrate scientific and advanced development concepts, learn successful experience of MICE economy from other cities, and make theoretical and empirical research, to jointly promote the large span development of MICE industry in Wuhan.